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Monday, January 7, 2013

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Once again, The Fonecast will be covering all the big news and the innovation from MWC in February. We’ll be doing as much recording and reporting as we possibly can, starting with Sunday night’s pre-show product launches.

We’ll then be editing our interviews and turning them into a series of podcasts that explore the major themes affecting the mobile industry in 2013.

This year we’re offering a new way to get companies and brands in front of the people that matter by providing the proven power of radio without the cost.

Sponsor one of our feature-length programmes (or suggest your own specialist subject) and your business will be named several times during that podcast. Each broadcast will include conversations with a handful of key players from a particular industry segment. If you don’t want to participate as an interviewee, we can incorporate a radio-style advertisement instead.

And, of course, audio sponsorship doesn’t just disappear when the show is over. In contrast to a conventional ad, it’ll remain as part of each sponsored podcast.

Alternatively, if you’d prefer to advertise during the event, we can put banner ads on our site at TheFonecast.com during Mobile World Congress and will credit you as sponsor for our product-focussed MWC podcast that week. The podcast will include either a radio-style commercial or a short discussion about your company.

Unlike video, our audio podcasts are very affordable… and there’s no need for the CEO to iron their shirt, either!

It’s an excellent opportunity for smaller brands to guarantee they’ll be associated with the buzz at Mobile World Congress - and for bigger brands to target professionals within the mobile industry.

To learn more, please send an email to info@thefonecast.com or contact one of the team directly.

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Opinion Articles

The lowdown on mPOS solutions, their technology and the security risk

Rachel McCormack writes:

Mobile point of sale transactions (mPOS) are growing in popularity as mobile use takes over from desktop computers. The description of ‘mobile’ point of sale transactions denotes the ability of a payment to be taken via smartphone or tablet rather than a traditional card reader. There are many different ways to do this; mobile chip & PIN, mobile swipe & sign and NFC payments. All of these methods vary in popularity and security conceptions and many are difficult to understand. In this article we will explore each and give you the chance to understand the technology and issues surrounding the various methods.

Author: The Fonecast
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The video-to-mobile challenge: a technical seminar

Mark Bridge writes:

The future of mobile technology is inextricably linked with video… or is it the other way round?

Some of the answers will be discussed next week at a seminar being run by the Digital TV Group (DTG), which is the industry association for digital television in the UK.

Author: The Fonecast
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Last week at The Fonecast: 11th November 2013

A $1 billion rescue and an £8 million tariff

Mark Bridge writes:

We started last week with a change of plan from BlackBerry. No, it’s not selling itself to Fairfax Financial. Instead it’s aiming to raise $1 billion from investors. Cynics might suggest there wasn’t enough interest for a takeover.

Author: The Fonecast
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Last week at The Fonecast: 4th November 2013

Hey, hey, I wanna be a rockstar

Mark Bridge writes:

The Rockstar Consortium. That name sounds as though it could be promising more than it can deliver, doesn’t it?  Well, it’s not. It’s the group of mobile companies that picked up Nortel’s portfolio of several thousand tech patents for $4.5 billion. And now, its members – including Apple, Microsoft, BlackBerry, Ericsson and Sony – have set some of those patents on their biggest competitors.

Author: The Fonecast
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Last week at The Fonecast: 28th October 2013

A lighter iPad for light-fingered Apple thieves?

Mark Bridge writes:

No prizes for guessing which two mobile tech stories grabbed most of the headlines last week. Tuesday morning saw Nokia’s much-rumoured tablet and phablet launches, with a Windows RT device and two 6-inch smartphones joining the company’s product portfolio.

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