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Thursday, December 16, 2010

Groupon goes mobile in the UK - but what will it mean to us?

Mark Bridge writes:

Groupon is a US phenomenon that’s not quite become ‘mainstream’ in the UK… yet. While the transatlantic tech press have been intrigued by the will-they-won’t-they story of Google apparently offering up to $6 billion for the two-year-old company, most of the UK has been wondering what the fuss is about.

But all that could be about to change.

In case you’re not certain what it does, Groupon offers daily local deals. Perhaps money off a meal, perhaps a discount on a haircut. Oh, and it also gives rewards for Grouponrecommending new members. Because it has a large number of members worldwide – around 35 million at the last count – businesses are prepared to cut their prices if a enough Groupon members take advantage of the deal. Every deal has a ‘buy’ option available for 24 hours. If the required number of Groupon members click the link, the deal will go ahead. If there isn’t enough interest, it’ll be cancelled. Groupon takes a share of the payment for every successful deal and issues coupons for its users to redeem.

Android and iPhone Groupon apps were announced for users in the USA earlier this year – and this week’s release of HipLogic’s *Spark for Android and Symbian phones has brought Groupon to UK mobile phones.

However, as with other elements of the *Spark application, the Groupon feed is even smarter than it looks. Groupon deals can be shown at the bottom of the app's home screen - and they're automatically tailored to the user’s location. This type of ‘push’ notification could help Groupon get the UK awareness it’s undoubtedly looking for. In fact, Groupon's deal with HipLogic could even be the first steps in the company's move towards mobile payments and a move away from desktop computing... but that’s pure conjecture at the moment.

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Categories: Applications, OpinionNumber of views: 19636

Tags: uk usa applications hiplogic groupon

2 comments on article "Groupon goes mobile in the UK - but what will it mean to us?"

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Contus

12/18/2010 8:47 AM

Group buying site.. a successful new ecommerce trend, the best way to experience your city without paying full price.


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groupon clone

1/28/2011 10:48 AM

Groupon is a well-known ecommerce trend.. It is a leading way to use this type of groupon clone business.Its a great idea to motivate e-commerce business in developing ways....

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Opinion Articles

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Anton Faulconbridge writes:

It’s the latest tech update that everyone is talking about; for good or for bad, iOS7 is here and it’s something that all mobile app developers need to take into consideration. So, how have these changes to Apple’s system had an impact on third party apps?

Author: The Fonecast
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David Heled writes:

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Author: The Fonecast
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Mark Bridge writes:

Ring-back tones offer consumers yet another way to customise their mobile phone service. Yet despite this – and the revenue opportunities they provide – many mobile network operators don’t offer them.

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Last week at The Fonecast: 7th October 2013

Compare and contrast

Mark Bridge writes:

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Curiously, many of the week’s other news stories also had a companion headline to provide a contrast.

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Last week at The Fonecast: 30th September 2013

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