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Thursday, October 6, 2011

Apple becomes top 10 brand in tech-dominated 2011 Interbrand global survey

Branding consultancy Interbrand has released the 12th version of its Best Global Brands report. Once again, Coca-Cola is rated as the world’s most-valuable brand at $71,861 million (around £46.5 billion).

In fact, the top seven brands remain in the same places as they did in 2010; after Coca-Cola comes IBM, then Microsoft, Google, GE, McDonald’s and Intel.

Entering the top ten for the first time - and increasing in value by 58% year-on-year - is Apple in eighth place. Meanwhile, Nokia - which was in eighth place last year - has fallen in value by 15% to 14th place.

Interbrand’s report calculates brand value based on financial performance, the role of brand in the purchase decision and the strength of the brand to continue to earn money for a company.

Jez Frampton, Interbrand’s Global CEO, said “Uncertainty is the new status quo, so today’s brands need to be quick and nimble. Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world. By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike.”

The company notes that seven of the top ten brands, four of the five biggest risers (Apple, Amazon.com, Google and Samsung) and the one of the few new entrants (HTC) are all from within the tech sector.

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Opinion Articles

The impact of iOS 7 on mobile app developers

The impact of iOS 7 on mobile app developers

Anton Faulconbridge writes:

It’s the latest tech update that everyone is talking about; for good or for bad, iOS7 is here and it’s something that all mobile app developers need to take into consideration. So, how have these changes to Apple’s system had an impact on third party apps?

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It’s not your fault, so why wait for your mobile phone?

David Heled writes:

The dependency on mobile phones is at an all-time high. Used for everything from the weekly grocery shop to monitoring heart rate, it’s no underestimation to say that we would be lost without our mobile phones. So when it takes days for your phone to be repaired, it has a considerable impact on your normal daily life.

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How ring-back tones could transform the way we use our mobile phones

Interview with Florent Stroppa of OnMobile

Mark Bridge writes:

Ring-back tones offer consumers yet another way to customise their mobile phone service. Yet despite this – and the revenue opportunities they provide – many mobile network operators don’t offer them.

Recently I spoke to Florent Stroppa, General Manager Europe for value-added service specialist OnMobile, to find out why the UK doesn’t really seem to be bothered about ring-back tones… and whether the next-generation of ring-back services will change this.

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Last week at The Fonecast: 7th October 2013

Compare and contrast

Mark Bridge writes:

Talk about a difference. In preliminary results last week, HTC announced its first-ever quarterly loss while Samsung revealed record quarterly profits.

Curiously, many of the week’s other news stories also had a companion headline to provide a contrast.

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Last week at The Fonecast: 30th September 2013

Changes revealed, charges concealed

Mark Bridge writes:

Things didn’t look so bad in the mobile industry last week. After the shock of BlackBerry’s job losses and restructuring, it seemed as though the saga could be reaching a conclusion. On Monday shareholder Fairfax Financial announced a bid to buy the company. BlackBerry’s board of directors has approved the terms of the agreement, although it’s still able to consider alternative proposals as well.

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