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Monday, November 19, 2012

More than 350 billion mobile app downloads expected in first ten years

Average cost of an application expected to drop to 5p by 2017

The latest study from Strategy Analytics predicts that 350 billion mobile apps will be downloaded to smartphones and tablets between 2008 and 2017, with paid application downloads generating more than $57 billion (£36 billion) worldwide.

However, free apps are expected to account for more than 91% of all downloads by 2017.

When free and paid smartphone apps are considered together, the average selling price of a downloaded smartphone app is forecast to fall to 8 cents (5p) by 2017.

Josh Martin, Director of Apps Research at Strategy Analytics, said “Paid downloads remain an essential component of the app ecosystem. Paid downloads will remain an important way for smaller developers to monetize their efforts. For developers committed to paid downloads transitioning to tablets may be the smartest way to preserve the business model over the long term. App Stores will also see a revenue crunch as more revenue is earned from advertising – revenue generated outside the bounds of the app store – and will need to prepare. Newer platforms such as Windows 8, BlackBerry 10, Tizen and Firefox are building their operating systems and storefronts with this knowledge which should go a long way to making them attractive to developers and end users.”

According to the report, Apple is expected to have 56% of tablet downloads in 2017 while Google Play will have more than 45% of smartphone downloads.

[Report]

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Opinion Articles

The impact of iOS 7 on mobile app developers

The impact of iOS 7 on mobile app developers

Anton Faulconbridge writes:

It’s the latest tech update that everyone is talking about; for good or for bad, iOS7 is here and it’s something that all mobile app developers need to take into consideration. So, how have these changes to Apple’s system had an impact on third party apps?

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It’s not your fault, so why wait for your mobile phone?

David Heled writes:

The dependency on mobile phones is at an all-time high. Used for everything from the weekly grocery shop to monitoring heart rate, it’s no underestimation to say that we would be lost without our mobile phones. So when it takes days for your phone to be repaired, it has a considerable impact on your normal daily life.

Author: The Fonecast
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How ring-back tones could transform the way we use our mobile phones

Interview with Florent Stroppa of OnMobile

Mark Bridge writes:

Ring-back tones offer consumers yet another way to customise their mobile phone service. Yet despite this – and the revenue opportunities they provide – many mobile network operators don’t offer them.

Recently I spoke to Florent Stroppa, General Manager Europe for value-added service specialist OnMobile, to find out why the UK doesn’t really seem to be bothered about ring-back tones… and whether the next-generation of ring-back services will change this.

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Last week at The Fonecast: 7th October 2013

Compare and contrast

Mark Bridge writes:

Talk about a difference. In preliminary results last week, HTC announced its first-ever quarterly loss while Samsung revealed record quarterly profits.

Curiously, many of the week’s other news stories also had a companion headline to provide a contrast.

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Last week at The Fonecast: 30th September 2013

Changes revealed, charges concealed

Mark Bridge writes:

Things didn’t look so bad in the mobile industry last week. After the shock of BlackBerry’s job losses and restructuring, it seemed as though the saga could be reaching a conclusion. On Monday shareholder Fairfax Financial announced a bid to buy the company. BlackBerry’s board of directors has approved the terms of the agreement, although it’s still able to consider alternative proposals as well.

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