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Tuesday, June 8, 2010

Apple's iAd mobile advertising network debuts on 1st July

Along with yesterday's iPhone announcement, Apple also talked about said its iAd mobile advertising network. This is now set to debut on 1st July 2010. iAds will be available on iPhone and iPod touch devices running the new iOS 4 software platform and will appear within certain applications. App developers who join the iAd Network will receive 60% of iAd Network revenue.

Apple says companies have already committed to over $60 million of iAds this year. The first campaigns will involve AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.

Steve Jobs, Apple’s CEO, said "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps. iAds will reach millions of iPhone and iPod touch users — a highly desirable demographic for advertisers — and provide developers a new way to earn money so they can continue developing free and low cost applications."

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Opinion Articles

Last week at The Fonecast: 23rd September 2013

Black days for BlackBerry

Mark Bridge writes:

There are bad weeks... and there are BAD weeks. Blackberry had one of the latter. It all started so well. The company announced a new flagship phablet – the Z30 – and said it would be launching its BBM instant messaging service for iOS and Android handsets at the weekend.

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Last week at The Fonecast: 16th September 2013

iPhone, iPhone, so good they made it twice

Mark Bridge writes:

iPhone, iPhone. Two of ‘em, one dearer than the other but neither especially cheap. One with a 64-bit look-at-me-I’m-fast processor, the other much like an iPhone 5 with a coloured rear panel.

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EC's Neelie Kroes says ‘we must act now’ to change European telecoms rules

Mark Bridge writes:

Following Wednesday’s ‘State of the Union’ speech by EC President Jose Manuel Barroso, EC Vice-President Neelie Kroes has emphasised the urgency of changing the way telecoms companies operate across Europe.

Ms Kroes wants to cut red tape, end roaming charges, reduce call costs and introduce ‘net neutrality’ across Europe.

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Last week at The Fonecast: 2nd September 2013

Breaking up is profitable to do

Mark Bridge writes:

So – we take a short break at the end of the August ‘silly season’ and one of the year’s biggest mobile-related rumours becomes fact. At least we’re back in time to report on the final stages of the Vodafone/Verizon deal. Yes, it looks as though Big Red will be picking up something like $130 billion for its 45% stake in Verizon Communications… possibly within the next few hours. Just don’t mention the tax, okay?

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GSMA not cowed after EC compares mobile calls with milk

Mark Bridge writes:

In this week’s podcast we talked about a recent European study into call costs that had been highlighted by European Commission Vice President Neelie Kroes.

We agreed the headline was shocking - but also said there were potentially many other tariff factors that weren’t being compared.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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