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Friday, October 18, 2013

Mobile app promotion - top tips and salient stats

Podcast - 18th October 2013

If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

The programme starts with a few app store statistics presented by Richard Pidgeon of Distimo, before moving on to some different kinds of numbers: ten top PR and marketing tips for App Store success, from James Kaye of Dimoso, and 12 Rules to Ensure your app strategy isn’t a flop, offered by Mick Rigby of Yodel Mobile.

You can also hear the podcast by downloading the mp3 file, by subscribing free via iTunes, by using our RSS feed or on Stitcher.com. You can also read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page.

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Opinion Articles

Last week at The Fonecast: 23rd September 2013

Black days for BlackBerry

Mark Bridge writes:

There are bad weeks... and there are BAD weeks. Blackberry had one of the latter. It all started so well. The company announced a new flagship phablet – the Z30 – and said it would be launching its BBM instant messaging service for iOS and Android handsets at the weekend.

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Last week at The Fonecast: 16th September 2013

iPhone, iPhone, so good they made it twice

Mark Bridge writes:

iPhone, iPhone. Two of ‘em, one dearer than the other but neither especially cheap. One with a 64-bit look-at-me-I’m-fast processor, the other much like an iPhone 5 with a coloured rear panel.

Author: The Fonecast
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EC's Neelie Kroes says ‘we must act now’ to change European telecoms rules

Mark Bridge writes:

Following Wednesday’s ‘State of the Union’ speech by EC President Jose Manuel Barroso, EC Vice-President Neelie Kroes has emphasised the urgency of changing the way telecoms companies operate across Europe.

Ms Kroes wants to cut red tape, end roaming charges, reduce call costs and introduce ‘net neutrality’ across Europe.

Author: The Fonecast
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Last week at The Fonecast: 2nd September 2013

Breaking up is profitable to do

Mark Bridge writes:

So – we take a short break at the end of the August ‘silly season’ and one of the year’s biggest mobile-related rumours becomes fact. At least we’re back in time to report on the final stages of the Vodafone/Verizon deal. Yes, it looks as though Big Red will be picking up something like $130 billion for its 45% stake in Verizon Communications… possibly within the next few hours. Just don’t mention the tax, okay?

Author: The Fonecast
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GSMA not cowed after EC compares mobile calls with milk

Mark Bridge writes:

In this week’s podcast we talked about a recent European study into call costs that had been highlighted by European Commission Vice President Neelie Kroes.

We agreed the headline was shocking - but also said there were potentially many other tariff factors that weren’t being compared.

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
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