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Saturday, August 13, 2011

HTC invests in 'Beats by Dr Dre'

HTC Corporation has announced a partnership and investment deal with Beats Electronics, the company behind the ‘Beats by Dr. Dre’ audio products. As a result, HTC will be releasing a number of devices that include Beats sound innovations in the autumn.

Beats Electronics will continue to operate as a separate company with Jimmy Iovine as Chairman.

Mr Iovine, who is also Chairman and CEO of Interscope Geffen A&M Records - which is a division of Universal Music Group and a stakeholder in Beats - said “The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future. For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

Peter Chou, CEO of HTC Corporation, said “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today. It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

HTC is planning to buy 51% of Beats Electronics for a maximum $309 million.

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Opinion Articles

Last week at The Fonecast: 23rd September 2013

Black days for BlackBerry

Mark Bridge writes:

There are bad weeks... and there are BAD weeks. Blackberry had one of the latter. It all started so well. The company announced a new flagship phablet – the Z30 – and said it would be launching its BBM instant messaging service for iOS and Android handsets at the weekend.

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Last week at The Fonecast: 16th September 2013

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Mark Bridge writes:

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EC's Neelie Kroes says ‘we must act now’ to change European telecoms rules

Mark Bridge writes:

Following Wednesday’s ‘State of the Union’ speech by EC President Jose Manuel Barroso, EC Vice-President Neelie Kroes has emphasised the urgency of changing the way telecoms companies operate across Europe.

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Last week at The Fonecast: 2nd September 2013

Breaking up is profitable to do

Mark Bridge writes:

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Mark Bridge writes:

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We agreed the headline was shocking - but also said there were potentially many other tariff factors that weren’t being compared.

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