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Thursday, February 24, 2011

Mobile phone usability and design: we talk to MobiWire and Doro at Mobile World Congress

Mark Bridge writes:

The mobile user interface seems to fall in and out of fashion. Nokia and Apple have both transformed the mobile UI in previous years… but still the challenge of creating the ‘perfect’ user interface design remains.

This focus on mobile usability is the main topic of today’s special podcast, which includes Chris Millington of Doro UK and Jérôme Nadel from MobiWire.

MobiWire, better known as mobile manufacturer Sagem Wireless until earlier this month, has a new direction as well as a new name. Jerome Nadel, who’s Executive Vice President of User Experience and Marketing at the company, discusses the company’s departure from mobile manufacturing and its move into ‘connected consumer electronics’. He goes on to explain how usability encourages usage (and therefore generates revenue) before describing MobiWire’s new ‘Surface’ Android user experience.

“The brilliance of Apple with ‘There’s an app for that’ is becoming passé because you don’t need to have all of these monolithic apps that you go to; the service that they provide should come to you”, he says.

In my conversation with Chris Millington, MD for Doro UK and Ireland, we talk about the features that make mobile phones better-suited to older customers.

“It’s not really about old people, it’s about providing solutions that they require as they age”, he says. “Design is something very important to this user group; they don’t want to be seen as special. They appreciate nice design.”

You can listen to the podcast by using the built-in audio player or by clicking here.

Discover every podcast automatically by connecting to our RSS feed or by downloading them via iTunes. You can also follow @thefonecast on Twitter or through Facebook... and you can subscribe to our free weekly newsletter by registering on our website using the ‘Register’ link in the top right-hand corner.
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Opinion Articles

Last week at The Fonecast: 8th July 2013

Not all good news...

Mark Bridge writes:

The UK is beginning its week with news of a long-awaited sporting victory for Andy Murray. The telecoms world had its own much-anticipated good news last week, when European roaming rates fell again. And regardless of Neelie Kroes’ plans to abolish roaming rates completely, there’ll definitely be another roaming cut in 2014.

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The hidden benefits of 4G

Dan Grose of Phones 4u writes:

It’s been nearly 10 months since EE launched the UK’s first 4G network and an estimated 55% of the country is now enjoying its benefits. The fourth generation of mobile networks has brought speeds of between 10-12 megabytes per second to thousands of areas across Britain, creating somewhat of a revolution in super-fast mobile browsing.

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Nokia’s £13 phone still makes money for the company

Mark Bridge writes:

The UK mobile phone industry knows all about subsidised prices. Independent mobile dealers and high-street shops will happily offer a ‘free phone with free connection’ in order to tie a customer into a minimum-term contract.

Author: The Fonecast
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Easily upgrade your Android and iPhone app to access physical objects

Andrea Gerber of baimos technologies writes:

Mobile devices are becoming ever more prevalent in our daily lives and so it comes as no surprise that they are now being utilized in security-relevant scenarios such as car-sharing and shared parking. Mobility solutions such as these increasingly rely on smartphone applications, hence technologies arise that allow the smartphone to morph into a digital key.

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Last week at The Fonecast: 1st July 2013

Good news from Sony Mobile, bad news from BlackBerry

Mark Bridge writes:

I don’t know about you but I’m delighted to see Sony Mobile getting plenty of coverage for its new smart watch and giant smartphone. The company’s impressive presence at Mobile World Congress 2013 showed plenty of promise... and I’d say it’s now delivering.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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