Latest Podcast



Featured Articles

Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Last week at The Fonecast: 8th July 2013

Not all good news...

Mark Bridge writes:

The UK is beginning its week with news of a long-awaited sporting victory for Andy Murray. The telecoms world had its own much-anticipated good news last week, when European roaming rates fell again. And regardless of Neelie Kroes’ plans to abolish roaming rates completely, there’ll definitely be another roaming cut in 2014.

Author: The Fonecast
0 Comments
Article rating: No rating

The hidden benefits of 4G

Dan Grose of Phones 4u writes:

It’s been nearly 10 months since EE launched the UK’s first 4G network and an estimated 55% of the country is now enjoying its benefits. The fourth generation of mobile networks has brought speeds of between 10-12 megabytes per second to thousands of areas across Britain, creating somewhat of a revolution in super-fast mobile browsing.

Author: The Fonecast
0 Comments
Article rating: No rating

Nokia’s £13 phone still makes money for the company

Mark Bridge writes:

The UK mobile phone industry knows all about subsidised prices. Independent mobile dealers and high-street shops will happily offer a ‘free phone with free connection’ in order to tie a customer into a minimum-term contract.

Author: The Fonecast
1 Comments
Article rating: No rating

Easily upgrade your Android and iPhone app to access physical objects

Andrea Gerber of baimos technologies writes:

Mobile devices are becoming ever more prevalent in our daily lives and so it comes as no surprise that they are now being utilized in security-relevant scenarios such as car-sharing and shared parking. Mobility solutions such as these increasingly rely on smartphone applications, hence technologies arise that allow the smartphone to morph into a digital key.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 1st July 2013

Good news from Sony Mobile, bad news from BlackBerry

Mark Bridge writes:

I don’t know about you but I’m delighted to see Sony Mobile getting plenty of coverage for its new smart watch and giant smartphone. The company’s impressive presence at Mobile World Congress 2013 showed plenty of promise... and I’d say it’s now delivering.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1314151618202122Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement