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Friday, February 21, 2014

Mobile phones and eBook readers are more 'personal' than tablets and PCs

Figures from the GlobalWebIndex market research study into digital consumers have provided a fascinating snapshot of mobile device usage.

Globally, Android was the most-used mobile operating system, climbing from 27% market share in 2011 to 65% by the end of 2013. Meanwhile, Apple’s iOS is only used by 20% of the global smartphone audience (despite having over 40% share in some countries).

When it comes to tablets, Android has 53% share and Apple iOS has 40%.

The most popular handset was Samsung with 36% global penetration, followed by Nokia (22%) and Apple’s iPhone with 19%.

Respondents were asked whether or not they shared their internet-enabled device with anyone else.

77% of mobile phone users said they didn’t share with anyone - and 57% of eBook reader owners also didn’t share. However, this figure fell to 53% of PC/laptop users (i.e. 47% shared with at least one person) and 46% of tablet users (i.e. 54% shared). Argentina was the top country for tablet sharing, where 73% of tablet owners allowed at least one other person to use their device.

Jason Mander, head of trends at GlobalWebIndex, said “It’s clear that device sharing is a major phenomenon, something which has big implications for how we understand the total number of people using the internet. This is especially common for tablets but it’s also happening with mobiles, devices which are usually considered to be the most ‘personal’.”

GlobalWebIndex interviews 170,000 people across 32 markets every year.

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Opinion Articles

Last week at The Fonecast: 8th July 2013

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The hidden benefits of 4G

Dan Grose of Phones 4u writes:

It’s been nearly 10 months since EE launched the UK’s first 4G network and an estimated 55% of the country is now enjoying its benefits. The fourth generation of mobile networks has brought speeds of between 10-12 megabytes per second to thousands of areas across Britain, creating somewhat of a revolution in super-fast mobile browsing.

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Mark Bridge writes:

The UK mobile phone industry knows all about subsidised prices. Independent mobile dealers and high-street shops will happily offer a ‘free phone with free connection’ in order to tie a customer into a minimum-term contract.

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Easily upgrade your Android and iPhone app to access physical objects

Andrea Gerber of baimos technologies writes:

Mobile devices are becoming ever more prevalent in our daily lives and so it comes as no surprise that they are now being utilized in security-relevant scenarios such as car-sharing and shared parking. Mobility solutions such as these increasingly rely on smartphone applications, hence technologies arise that allow the smartphone to morph into a digital key.

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Last week at The Fonecast: 1st July 2013

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I don’t know about you but I’m delighted to see Sony Mobile getting plenty of coverage for its new smart watch and giant smartphone. The company’s impressive presence at Mobile World Congress 2013 showed plenty of promise... and I’d say it’s now delivering.

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