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Friday, August 21, 2009

Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times piece about Apple’s Steve Jobs. It wasn’t particularly sympathetic to Mr Jobs but it made mention of the “reality distortion field” that people often describe as surrounding him. That’s his enthusiasm – and it’s the enthusiasm that’s transformed Apple from a mere computer manufacturer into the company it is today. The Apple iPhone arrived in 2007, enthusing the so-called fanboy while also enticing millions of others to ditch their smartphones for the new Apple device.

It’s enthusiasm that's made the Apple iPhone – later the iPhone 3G and now the 3GS – a device that’s changing the way the mobile industry works. We may not like this… but we may not have much choice.

Despite the iPhone's popularity, the reasons not to like it are manifold. For example, many of the technical specifications aren’t as high as other current smartphones. Some of the iPhone’s features have lagged years behind other devices.

That’s one of the reasons I’ve not bought one myself. I had a Nokia 2110 back in 1995. I had a Nokia 7650 in 2002. I like cutting-edge – when it’s relevant to me – and I won’t upgrade just for the sake of changing my phone. (I’ve got a HTC TyTN II at the moment, since you ask). And yet I’m thinking about getting an iPhone.

Why?  It’s that darned enthusiasm. It’s not affected me directly – but it’s affected other people. Developing software for different operating systems is expensive, as MoBank’s Steve Townend said in this week’s edition of The Fonecast. That’s why MoBank started with a single OS. If I want to use MoBank at the moment, I need an iPhone.

Now ipadio, which works with pretty much any mobile phone in the world, has created an iPhone application. I can still use ipadio from my current mobile… but if I want the extra features, I need an iPhone. Ocado. Google Earth. Amazon Kindle. All iPhone lovers. Of course, support for other operating systems may well follow, but who wants to wait?

So what’s going to save me from ending up with a mobile device I don’t really want?  What's going to save me from needing a not-really-cutting-edge device to run the latest software?  (Now THAT'S ironic, Morissette).

Perhaps technology development. Maybe the next iPhone (or the Apple Tablet) will have a higher spec and a better keyboard experience, both of which are important to me. Perhaps we’ll start seeing more apps for Android. Or perhaps commercial reality will come to my rescue.

Strand Consulting has recently published a report that describes the iPhone as a mobile operator's worst friend. It points to Apple’s small market share and the high data usage it encourages on flat-rate tariffs. In fact, it reckons that no mobile operator in the world has increased its overall turnover, profit and market share due to selling the iPhone.

Enthusiasm’s difficult to beat. I’m a big fan – but not when it overwhelms reality. Perhaps it’s the accountants with their Symbian smartphones and their BlackBerry devices that’ll have the last word on the iPhone. Meanwhile, I’ll hang on to my HTC for a little longer… and maybe I’ll take a look at second-hand iPhones on eBay when I have a moment.

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1 comments on article "Enthusiasm is my enemy!"

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Mark

10/21/2009 6:52 AM

Ewan MacLeod is unhappy with Apple's competitiors: ping.fm/9m2yM

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Opinion Articles

Last week at The Fonecast: 24th June 2013

More of the same

Mark Bridge writes:

Another week, another couple of product announcements from Samsung. There appears to be no stopping them, despite a recent drop in the company’s share price.

This time it’s a couple of tablets – one of which runs both Android and Windows 8 – and a 20 megapixel camera that’s got a 4G-enabled Android device built in.

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Last week at The Fonecast: 17th June 2013

Making the network truly mobile

Mark Bridge writes:

The telecommunications industry was making plenty of headlines last week – but much of it wasn’t particularly upbeat.

The debate about privacy and security continued in the wake of allegations about US agents intercepting internet traffic. Meanwhile, Nokia prepared to make its last Symbian smartphones and Tradedoubler warned that mobile devices were having a negative effect on high-street consumer loyalty.

Author: The Fonecast
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George Putic of voanews.com writes:

When news broke about U.S. government agencies collecting metadata about its citizens’ Internet and phone communications, many were surprised by its scope. The surveillance covered a vast number of Internet messages and phone calls. The government did not deny the action but pointed out that the collected data contained, not the substance of the communication, but the so-called metadata.

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Giving it all away

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Mark Bridge writes:

There’s been a lot of talk recently about PRISM, which may allow the US National Security Agency - and anyone they choose - to access some of our personal online information if it passes through the USA. It’s unclear exactly what (if anything) is being shared with whom… and given the nature of national security, we may never know.

However, alongside the possibility of governments seeing information we thought was secure, it’s also worth pointing out that we choose to share plenty of online information ourselves.

Author: The Fonecast
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6 things you need to know about mobile research, smartphone rumours and imaginary new products

Mark Bridge writes:

Where did it all go wrong?  When did the mainstream mobile industry start to slide away from innovation and into repetitive nonsense?  For a while I suspected the downloadable ringtone was to blame. Just days after hearing 'Barbie Girl' on the mobile phone of a man from Vodafone Value Added Services in the late 1990s, I'd downloaded a poptastic tune to my own Nokia 2110. Soon, the entire mobile world was focussed on 30-second instrumentals instead of technical innovation. It was the beginning of the end.

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