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Sunday, May 15, 2022

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has investigated Tesco Mobile's recent ad campaign, ruling that a number of its advertisements were likely to cause "serious and widespread offence".

A series of newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints, with all but one ad having the complaints upheld.

Tesco Mobile was advertising its service in comparison to other networks, using the words "shiitake", "pistachio", and "fettucine" as a pun alternative to an expletive.

In its ruling, the ASA said it considered the words alluded to in the phrases "What a load of shiitake" and "They’re taking the pistachio" would be understood by many people - and were words "so likely to offend that they should not generally be used or alluded to in advertising, regardless of whether they were used in a tongue-in-cheek manner".

In addition to ruling that five of the ads breached the 'Harm and Offence' rule of the Committee of Advertising Practice, the ASA also noted that the outdoor and online ads were likely to be seen by children and therefore inappropriate for display.

As a result, the ads must not appear again in the versions that caused complaints to be upheld.
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Opinion Articles

Last week at The Fonecast: 24th June 2013

More of the same

Mark Bridge writes:

Another week, another couple of product announcements from Samsung. There appears to be no stopping them, despite a recent drop in the company’s share price.

This time it’s a couple of tablets – one of which runs both Android and Windows 8 – and a 20 megapixel camera that’s got a 4G-enabled Android device built in.

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Last week at The Fonecast: 17th June 2013

Making the network truly mobile

Mark Bridge writes:

The telecommunications industry was making plenty of headlines last week – but much of it wasn’t particularly upbeat.

The debate about privacy and security continued in the wake of allegations about US agents intercepting internet traffic. Meanwhile, Nokia prepared to make its last Symbian smartphones and Tradedoubler warned that mobile devices were having a negative effect on high-street consumer loyalty.

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How to shield from internet snooping

George Putic of voanews.com writes:

When news broke about U.S. government agencies collecting metadata about its citizens’ Internet and phone communications, many were surprised by its scope. The surveillance covered a vast number of Internet messages and phone calls. The government did not deny the action but pointed out that the collected data contained, not the substance of the communication, but the so-called metadata.

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Giving it all away

Paying with our privacy

Mark Bridge writes:

There’s been a lot of talk recently about PRISM, which may allow the US National Security Agency - and anyone they choose - to access some of our personal online information if it passes through the USA. It’s unclear exactly what (if anything) is being shared with whom… and given the nature of national security, we may never know.

However, alongside the possibility of governments seeing information we thought was secure, it’s also worth pointing out that we choose to share plenty of online information ourselves.

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6 things you need to know about mobile research, smartphone rumours and imaginary new products

Mark Bridge writes:

Where did it all go wrong?  When did the mainstream mobile industry start to slide away from innovation and into repetitive nonsense?  For a while I suspected the downloadable ringtone was to blame. Just days after hearing 'Barbie Girl' on the mobile phone of a man from Vodafone Value Added Services in the late 1990s, I'd downloaded a poptastic tune to my own Nokia 2110. Soon, the entire mobile world was focussed on 30-second instrumentals instead of technical innovation. It was the beginning of the end.

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