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Sunday, March 23, 2014

Vodafone celebrates the 30th anniversary of its (misspelled) name

This weekend marks 30 years since Racal Electronics revealed the name of its new mobile phone service as ‘Vodafone’.

The name was announced at a press conference in London on 22nd March 1984, although it wasn’t until 1991 that Vodafone demerged from Racal and became a separate company.

According to the original news release, “A subscriber to the Racal Vodafone service travelling by car between London and Edinburgh or Exeter, for instance, will be able to make or receive national and international telephone calls with ease throughout the entire journey - and on leaving the vehicle still use the portable Vodafone to remain constantly in touch anywhere and at any time day or night.”

Vodafone’s name was created by the company working with advertising agency Saatchi & Saatchi. It’s inspired by the words ‘voice’, ‘data’ and ‘phone’, although the ad agency’s idea of using ‘fone’ was originally rejected by the company’s first CEO Sir Gerry Whent.

There are currently around 419 million customers connected to Vodafone or its partner networks.

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Opinion Articles

BlackBerry Classic isn't a blast from the past... it's a signpost to the Dark Ages

Mark Bridge writes:

If you listen to this week’s edition of The Fonecast - in which we predict what’ll be happening in the mobile telecoms industry during 2015 - you’ll hear James Rosewell say that BlackBerry’s handset business is doomed. Well, actually that’s not quite true.

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Predictions for Connected Homes in 2015

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Jon Carter of Deutsche Telekom has provided us with his ‘Connected Home’ predictions for 2015:

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Predictions for 2015: operators face churn, the SIM loses its grip, and cloud and VoLTE finally arrive

Mark Windle of OpenCloud writes:

In 2014, operators focussed on rolling out LTE, but some have lost sight of the bigger picture. 2015 will see traditional telecoms services delivered over multiple access technologies, of which LTE is just a part. As next year fast approaches, our predictions take a step back and look at how the industry will adapt to the changing landscape.

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Why all the fuss about cross-network roaming for UK mobile coverage?

Why all the fuss about cross-network roaming for UK mobile coverage?

Mark Bridge writes:

A suggestion that UK mobile phone networks might be forced to improve black-spot coverage by allowing interconnection with their rivals is back in the news. It made the headlines in June and has returned again this week, which is why I could be heard offering my opinion on BBC local radio yesterday morning.

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Philips Voice Tracer DVT6000 review

Philips Voice Tracer DVT6000 review

Is a dedicated voice recorder better than a smartphone app?

Mark Bridge writes:

If I'm interviewing someone for a podcast, I'll generally use my Zoom H4N recorder and a separate microphone or two. But I don't need the same level of high-quality kit if I'm interviewing someone for a written interview. Why carry an expensive recording device when your mobile phone can do the same job?

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Recent Podcasts

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