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According to the latest report from Strategy Analytics, smartphone shipments were up almost 43% last year to 700 million units. Samsung extended its smartphone market share by more than ten percentage points while Nokia lost around the same amount.
Overall, it’s calculated that mobile phone shipments were up 2% worldwide to 1.6 billion devices in total.
Full statements from Strategy Analytics are below; annual figures from rival research businesses ABI Research and IDC are covered in separate reports.
Global Mobile Phone Shipments Reach 1.6 Billion Units in 2012
According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 2 percent annually to reach 1.6 billion units in 2012. Samsung was the star performer, accounting for 1 in 4 of all mobile phones shipped worldwide last year.
Neil Shah, Senior Analyst at Strategy Analytics, said, “Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 2 percent annually to reach 1.6 billion units in 2012. Fuelled by robust demand for its popular Galaxy models, Samsung was the star performer, shipping a record 396.5 million mobile phones worldwide and capturing 25 percent marketshare to solidify its first-place lead. However, Samsung’s total volumes for the year fell just short of the 400-million threshold.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 20 percent from 417.1 million units in 2011 to 335.6 million in 2012. Nokia faced tough competition from Samsung in developing markets like China, while Apple and others ramped up the pressure in developed regions such as Western Europe. Nokia’s dual-SIM feature phones, Asha touchphones and Lumia handsets have been performing well, but this was not enough to offset a slump in demand for the company’s aging Symbian smartphone platform last year.”
Linda Sui, Analyst at Strategy Analytics, added, “Apple shipped a record 135.8 million mobile phones worldwide in 2012. Apple delivered 46 percent annual growth last year, which was bolstered by solid demand in North America and Asia. Apple’s launch of the iPhone 5 in Q4 2012 was a success as volumes ramped up in dozens of countries worldwide, but negative media coverage of the model’s new integrated maps service and supply chain challenges cast a slight shadow over the launch.”
Other findings from the research include:
ZTE captured 5 percent share of the global mobile phone market in 2012, as its shipments fell minus 8 percent from 2011, partly because of heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.
Global Mobile Phone Vendor Shipments and in Q4 2012 (millions of units)
| |
Q4 2011 |
Total 2011 |
Q4 2012 |
Total 2012 |
| Samsung |
95.0 |
327.4 |
108.0 |
396.5 |
| Nokia |
113.5 |
417.1 |
86.3 |
335.6 |
| Apple |
37.0 |
93.0 |
47.8 |
135.8 |
| ZTE |
24.4 |
78.1 |
19.5 |
71.7 |
| Others |
169.7 |
630.4 |
189.3 |
635.4 |
| Total |
439.6 |
1546.0 |
450.9 |
1575.0 |
Global Mobile Phone Vendor Marketshare %
| |
Q4 2011 |
Total 2011 |
Q4 2012 |
Total 2012 |
| Samsung |
21.6% |
21.2% |
24.0% |
25.2% |
| Nokia |
25.8% |
27.0% |
19.1% |
21.3% |
| Apple |
8.4% |
6.0% |
10.6% |
8.6% |
| ZTE |
5.6% |
5.1% |
4.3% |
4.6% |
| Others |
38.6% |
40.8% |
42.0% |
40.3% |
| Total growth year-on-year |
9.9% |
13.7% |
2.6% |
1.9% |
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