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Sunday, November 3, 2013

Games generate over two-thirds of mobile app revenue, says MEF/Distimo survey

Over 71% of app revenue generated by the Apple App Store and Google Play comes from games, according to a new survey from MEF and Distimo. The two specialist mobile organisations have released a joint report that looks at app trends across 16 countries.

It’s Apple that leads in terms of revenue - 65% of global app revenue comes from its App Store - although Google has been increasing its share quickly in the past six months.

Freemium apps (a free download with the option of in-app purchases) are the dominant business model for both the Apple App Store (86% of its revenue) and Google Play (94% of its revenue). Just 7% of App Store revenue and 4% of Google Play revenue comes from ‘pay once’ apps, with 7% of Apple App Store and 2% Google Play revenue being generated by paid-for iOS and Android applications that also incorporate in-app purchases.

36% of all downloads are games (which generate 71% of revenue in the Apple App Store and 89% of Google Play revenue), followed by entertainment apps (8% of downloads and 2% of revenue).

Rimma Perelmuter, MEF’s CEO, said “The global mobile ecosystem continues to expand into new markets and vertical sectors. Understanding the prevailing business models and regional variances that underpin this growth is essential to helping mobile businesses identify new opportunities across growth markets. MEF will address these trends in San Francisco next month at MEF Global Forum where we will gather and engage the industry’s foremost thought leaders.”

MEF is a global trade association established in 2000 for organisations involved with mobile content and mobile commerce. Distimo provides app store analytics for developers and app store data that tracks over 250,000 applications worldwide.

[Distimo/MEF report]

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Opinion Articles

Here's why it may be easier to unlock AT&T iPhones

Tony Blinard of Keys2iPhone.com writes:

Not too long ago, iPhone enthusiasts rallied the White House with an online petition to legalize out-of-contract iPhone unlocking. The Obama administration cast its support that generated only a lukewarm response from the industry. Not surprising: the top three U.S. wireless carriers - Verizon, AT&T and Sprint - have relied on contracts to sell cell phones for over a decade. With Apple's introduction of iPhone - the most expensive smartphone in history - the carriers could then generate lucrative profit margins on each and every phone sold under contract. And to make sure the customers wouldn't 'jump ship', the carriers locked in all subsidized iPhones.

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Apple defends tax avoidance

Michael Bowman of voanews.com writes:

Top executives of American technology giant Apple faced intense questioning from U.S. lawmakers about the company's use of off-shore entities that allow it to shield billions of dollars in global profits from federal taxes. Apple’s chief executive admitted to no wrongdoing, but urged an overhaul of the U.S. tax code.

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App tips and tricks for developers in 2013

Anton Faulconbridge of RantMedia writes:

2013 promises to be an exciting year for the app industry. With the number of smartphone users almost on par with laptop, desktop and tablet users, this is a crucial time for app developers to bring fresh and innovative material to the table.

Whilst many industries are drying out, the smartphone technology sector continues to flourish and a wave of app developers who sit up and take notice of new trends are likely to do well compared with slapdash competitors. Let’s take a look at some savvy tips and tricks to stay ahead of the game in 2013.

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The mobile communications of World War One

Mark Bridge writes:

Unmanned drone aircraft are flown by pilots thousands of miles away, while hackers attempt to intercept their transmissions.

It’s clear that communications technology has transformed 21st century warfare. What may not be so obvious are the ways that wireless communications played a part in the First World War... and the concerns about security that remain with us today.

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Last week at The Fonecast: 20th May 2013

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Mark Bridge writes:

Last year, the Google I/O developer conference gave us plenty of product announcements: Google Glass, the Nexus 7 tablet, the Nexus Q device and the Jelly Bean version of Android. This year’s announcements were less dramatic: a streaming music service, a Google-friendlier Galaxy S4 and some game development tools. Coincidentally (or perhaps not) Apple announced its 50 billionth app download in the middle of the event.

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