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Wednesday, October 12, 2011

Theoretical battery life isn't acceptable in phone specs, says ASA

The Advertising Standards Authority has upheld a complaint against Sony Ericsson for the phone specifications shown on its website.

The web page for the Xperia X8 smartphone claimed ‘Standby time (up to) 446 hours’ with a note below reading ‘Battery performance may vary depending on network conditions and configuration, and phone usage’. An ASA investigation was launched after receiving a complaint that suggested the standby time for the smartphone was substantially less than the advertised figure.

Sony Ericsson explained that the standby power consumption was affected by a wide range of factors, which was why standby time specifications could only be compared in a laboratory environment. It provided test data that showed the phone could achieve a standby time of 446 hours in laboratory conditions.

The ASA acknowledged that battery life was affected by a number of factors. However, because the maximum standby time wasn’t described as being theoretical, the ASA felt that consumers would believe the battery was capable of lasting this long during normal consumer use (subject to the other factors stated in the ad). As a result, Sony Ericsson has been told not to repeat the claim that the Xperia X8 has a standby time of up to 446 hours without suitable qualification.

Sony Ericsson has now updated its website.

[ASA adjudication]

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Opinion Articles

Reports about mobile phone calls cause an increase in blood pressure

Mark Bridge writes:

I was on the radio for a few minutes this morning. Nick Ferrari on LBC 97.3 FM was talking to me about a recent survey that noted a rise in blood pressure when people received calls on their mobile phones. As I waited to go on-air, a producer asked me what I thought. “Storm in a teacup”, I said. Well, it seemed better than “Makes my blood boil”.

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Michael Scaturro of voanews.com writes:

A team of Americans and Kenyans has developed a new Internet router - and it's creating buzz. That's because it is an affordable, reliable solution for people without consistent Internet access. It can run while plugged in or on battery power, jump between networks at will, and become a mobile hotspot for multiple devices. The team presented the device - called the Brck [pronounced Brick] - at the Re:publica tech conference in Berlin.

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Last week at The Fonecast: 13th May 2013

The rise of the machines

Mark Bridge writes:

Nokia has had a busy few days. First came the Asha 501, a ‘smartphone lite’ that introduced developers to a new version of the company’s Asha platform. This was followed by the Lumia 928, which is a Windows Phone 8 handset exclusive to Verizon Wireless in the USA. It’s quite like the Nokia 920, so we’re not missing out too much.

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Texting becomes a health tool in Kenya

Joe DeCapua of voanews.com writes:

Mobile phone use in Africa has spread far, wide and fast. By the end of last year, it was estimated that 70 percent of the population would have a mobile phone. Now, the International Federation of the Red Cross and Red Crescent Societies says it’s using the technology to save lives.

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