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Wednesday, January 27, 2010

A Sure Signal from Vodafone

Mark Bridge writes:

Today I've been using my mobile phone at home. For many people that’s not an unusual thing to do – but it is for me because, around here, coverage indoors isn’t particularly good. Downstairs it’s previously been non-existent.

Vodafone Sure Signal boxBut this morning everything changed. That’s when my Vodafone Sure Signal femtocell arrived. A femtocell is like having your own mobile phone transmitter. Instead of being a cellsite, it looks a bit like a bookend – the size of my broadband router if you balanced it on its side – and instead of connecting directly to the mobile network, it plugs into that home broadband router.

The result is impressive. About half an hour after setting it up, I’m now getting full 3G service – 'five bars' – when before I’d been lucky to get two bars of GPRS upstairs with the window open.

And what’s just as impressive is the speed of delivery. I ordered it at around 4.30pm yesterday and it arrived a couple of minutes after eight this morning.

The Sure Signal was originally called the Vodafone Access Gateway but the name’s recently been changed – and the price has been dropped as well.

If you’re an existing Vodafone customer and you pay more than £25 a month line rental – which I do – the device now costs a one-off £50. It needs to be ordered online and it also needs to be set-up online – and that was the only complicated part. Not setting up the device itself but what’s not completely clear is that you also need to set up your entire Vodafone account online. If you’re not already using Vodafone’s online account management, that’ll take you a few minutes - and I didn’t find the experience particularly straightforward. Even though – for example – I knew what an MSISDN was, finding where to enter my number on the website took a while.

Back of Vodafone Sure SignalBut that’s all done now. You need to register mobile numbers on the Sure Signal – which means your neighbours don’t inadvertently benefit from the improved coverage – and it can handle four mobile phone calls simultaneously, although up to 32 devices can be registered.

My only complaint now is the slightly niggling feeling that I’ve paid Vodafone £50 so I can potentially make more calls and use more data… which is even more money for Vodafone. Then again, at least I had the choice. Had I been using any other UK network, I could still be running upstairs every time I wanted to send a text.

 

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Tags: vodafone

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Opinion Articles

Hanging on the Telephone

Are we waiting for mobile marketing to make a move?

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

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Last week at The Fonecast: 29th April 2013

Money, messaging, microphones and M2M

Mark Bridge writes:

This week there was only one set of financial results that attracted the mainstream tech media. Apple reported the first drop in quarterly profit for several years as figures fell by 18% to around £6.1 billion. On the positive side, it made around £6.1 billion profit. It also announced dates for its developer conference in June and promised a new version of iOS.

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Fixed line nightmares vs simple mobile

...and why Mobile Termination Rates need to fall

James Rosewell writes:

Due to growth in staff numbers my business (51Degrees.mobi) is in the process of moving offices. Coincidentally I'm also moving our home broadband. It’s not been a pleasant experience.

This got me thinking, because a few weeks ago on thefonecast.com we discussed why Ofcom isn’t treating Mobile Termination Rates (MTR) in the same way as fixed-line termination rates. The mobile industry justifies higher MTRs on the assumption that a mobile network costs more to run than a fixed-line network. It was certainly true when the fixed costs of running a mobile network had to be shared across a relatively small number of customers, even if they did pay a fortune for their contracts and terminals. Intuitively I'd say that’s just not true anymore.

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Last week at The Fonecast: 22nd April 2013

Spring in the air

Mark Bridge writes:

The past few days have seen the arrival of two familiar seasons. Not only has the sun peeked its head from behind the clouds in an approximation of Spring but the mobile industry has been releasing its quarterly results.

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Last week at The Fonecast: 15th April 2013

Going up...

Mark Bridge writes:

It’s claimed there’s recently been some dodgy equine activity in the mobile industry. No, I’m not talking about the dancing pony that promoted Three UK. I’m not even making lasagne jokes. I’m talking about the ‘Trojan horse’ threatening to monopolise the mobile marketplace.

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