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Friday, July 29, 2011

Burnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world’s largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

Burnside Telecom telephoneThis UK-based designer and manufacturer produces a variety of mobile devices, from office-style ‘desktop mobile phones’ to the type of rugged outdoor telephone used at railway crossings.

“I guess the strapline for our business today is we provide landline alternatives”, managing director Colin Aitken told me. “The company’s ten years old this year. The founders - David Robson, Nigel Slater - are two very experienced engineers. Their vision for the business ten years ago was really to look at some new markets where mobile was starting to become an option. It led them through a series of product developments to where we are today in delivering fixed mobile phones and fixed cellular terminals.”

Those products are now available in a broad range of industry sectors, Colin explained.

“We have products that are installed in large retail organisations to replace landline solutions. We have products sold into emergency companies where they need to have tough fixed phones installed in places they can’t lead landlines - and a series of new products targeted to the telecare market, where you’ve got a lot of elderly residents that would love to have a telephone in their home but unfortunately the expense of leading a landline to it is often prohibitive.”

As well as providing mobile phones that connect to conventional mobile phone networks, Colin revealed the company’s products are increasingly being used on private mobile networks. These offer all the advantages of a traditional PBX system but without the need for cabling, making them perfect for large sites and for organisations that want to avoid disrupting their operations.

You can listen to the full interview with Colin Aitken about Burnside Telecom’s activities and plans on our website audio player, via iTunes or by downloading the MP3 file.
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Opinion Articles

Hanging on the Telephone

Are we waiting for mobile marketing to make a move?

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

Author: The Fonecast
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Last week at The Fonecast: 29th April 2013

Money, messaging, microphones and M2M

Mark Bridge writes:

This week there was only one set of financial results that attracted the mainstream tech media. Apple reported the first drop in quarterly profit for several years as figures fell by 18% to around £6.1 billion. On the positive side, it made around £6.1 billion profit. It also announced dates for its developer conference in June and promised a new version of iOS.

Author: The Fonecast
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Fixed line nightmares vs simple mobile

...and why Mobile Termination Rates need to fall

James Rosewell writes:

Due to growth in staff numbers my business (51Degrees.mobi) is in the process of moving offices. Coincidentally I'm also moving our home broadband. It’s not been a pleasant experience.

This got me thinking, because a few weeks ago on thefonecast.com we discussed why Ofcom isn’t treating Mobile Termination Rates (MTR) in the same way as fixed-line termination rates. The mobile industry justifies higher MTRs on the assumption that a mobile network costs more to run than a fixed-line network. It was certainly true when the fixed costs of running a mobile network had to be shared across a relatively small number of customers, even if they did pay a fortune for their contracts and terminals. Intuitively I'd say that’s just not true anymore.

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Last week at The Fonecast: 22nd April 2013

Spring in the air

Mark Bridge writes:

The past few days have seen the arrival of two familiar seasons. Not only has the sun peeked its head from behind the clouds in an approximation of Spring but the mobile industry has been releasing its quarterly results.

Author: The Fonecast
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Last week at The Fonecast: 15th April 2013

Going up...

Mark Bridge writes:

It’s claimed there’s recently been some dodgy equine activity in the mobile industry. No, I’m not talking about the dancing pony that promoted Three UK. I’m not even making lasagne jokes. I’m talking about the ‘Trojan horse’ threatening to monopolise the mobile marketplace.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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