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Thursday, May 1, 2014

Facebook introduces its own mobile advertising network

Facebook has launched a mobile advertising network at its F8 developers conference, giving app developers a new option for monetising their applications.

The Facebook Audience Network offers the same level of targeting as Facebook’s browser-based ads. It’ll be competing with Google’s AdMob platform and Apple iAd as well as services from specialist mobile ad networks including Millennial Media, InMobi and Flurry.

According to Facebook, it’s currently just working with advertisers looking to drive app installations or app engagement - but will be expanding beyond this in the future.

In a separate announcement, Facebook also announced an ‘Anonymous Login’ option for consumers using mobile applications that require a Facebook login. It’s now possible to try an app without sharing personal Facebook information with the app developer.

[More details: Facebook Audience Network; Anonymous Login]

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Opinion Articles

Last week at The Fonecast: 25th March 2013

I’m moving on up, you’re moving on out

Mark Bridge writes:

Farewell, ST-Ericsson. It didn’t bode well when CEO Didier Lamouche announced his planned departure a couple of weeks ago – and now both STMicroelectronics and Ericsson have confirmed they’ll be splitting the company between them before closing it down.

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The secret to starting a successful mobile-related business

Mark Bridge writes:

What’s the secret to starting a successful mobile-related business?

It turns out there’s no magic answer… but there’s plenty of useful advice worth listening to. There are also plenty of opportunities to get funding, whether in the form of a loan, a grant or an investment.

Author: The Fonecast
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Article rating: 5.0

Freezing Android Phones just won't break the ice with forensic investigators

Yuval Ben-Moshe writes:

Freezing Android phones just won't break the ice with forensic investigators.

Leading and available mobile forensics tools already have similar capabilities, enabling law enforcement to effectively obtain admissible evidences from mobile devices.

Author: The Fonecast
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Last week at The Fonecast: 18th March 2013

S4 for Samsung, 1m for BlackBerry

Mark Bridge writes:

Samsung launched a new flagship Android smartphone last week, eschewing Roman numerals and calling it the Galaxy S4. Well, it was never really going to be the SIV, was it?

Author: The Fonecast
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The wristwatch phone isn't a new idea… but is it the right time for the Apple iWatch?

Mark Bridge writes:

Apple is rumoured to be planning a wearable mobile device: the iWatch. Whether it’s an iPhone accessory or a stand-alone mobile phone… or a figment of overactive imaginations… remains to be seen, although press reports suggest it could be launched by the end of 2013.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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