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Tuesday, June 8, 2010

Apple's iAd mobile advertising network debuts on 1st July

Along with yesterday's iPhone announcement, Apple also talked about said its iAd mobile advertising network. This is now set to debut on 1st July 2010. iAds will be available on iPhone and iPod touch devices running the new iOS 4 software platform and will appear within certain applications. App developers who join the iAd Network will receive 60% of iAd Network revenue.

Apple says companies have already committed to over $60 million of iAds this year. The first campaigns will involve AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.

Steve Jobs, Apple’s CEO, said "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps. iAds will reach millions of iPhone and iPod touch users — a highly desirable demographic for advertisers — and provide developers a new way to earn money so they can continue developing free and low cost applications."

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Opinion Articles

Top tips in Mobile Device Management

David Akka writes:

The issue of choosing the right MDM solution has become more and more pressing, especially for companies implementing a Bring Your Own Device policy. The market place is becoming increasingly crowded with 50 or so vendors who now position themselves as MDMs. Some vendors offer application sharing, some multitenant management, other vendors have a heritage in security or a different strength all together. For organisations considering which option is best it is important to discern between the best known names or the most expensive solutions and select an MDM solution that is fit for purpose.

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Article rating: 5.0

Sensum audience insights tool wows at Mobile World Congress 2013

Tracy Dempsey of Sensum writes:

Northern Irish start-up Sensum gave audiences a taste of the future at the world's largest mobile industry conference in Barcelona last week.

Sensum co-creator Shane McCourt was invited to present the Sensum audience insights platform to a 1,000-strong crowd at the “Back to the Future: Mobile Innovation 2023” conference session at Mobile World Congress 2013.

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Last week at The Fonecast: 11th March 2013

Thrills for Tesco customers, chills for Android users

Mark Bridge writes:

As Mobile World Congress 2013 disappears behind us, so the frenzy of news releases about new products and services returns to relatively normal levels.

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4 mobile security tips for every smartphone owner

Satish Shetty of Codeproof Technologies writes:

Don’t underestimate the security of your smartphone. Here are 4 important but easy security tips to secure your iPhone, iPad, Android phone and Tablet devices.

Author: The Fonecast
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Article rating: 5.0

Smartphones are about to get smarter - in many different ways

Mark Bridge writes:

At Mobile World Congress 2012 I spent quite a bit of time talking about quad-core smartphones. The year before had seen a fair amount of 3D screen technology. Back in 2010 it was the growth of apps. This year I wasn’t hearing so much about mobile device innovation.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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