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Wednesday, December 10, 2014

Vodafone to boost mobile coverage with small cells on advertising billboards and street furniture

Vodafone has signed a 15-year agreement with outdoor advertising company JCDecaux to deploy ‘small cells’ on street furniture and billboards, which will improve network performance. It’s a global deal that follows a successful pilot programme where Vodafone Netherlands installed over 160 small cells on bus shelters in Amsterdam.

The new technology will enable Vodafone to increase mobile data speeds and improve coverage while spending less time and money than conventional network upgrades would require.

JCDecaux will be responsible for designing and manufacturing the housing for the equipment, while Vodafone will deploy and manage the technology. It’ll primarily be used in densely populated areas.

Jean-Charles Decaux, Co-CEO of JCDecaux and Chairman of the company’s Executive Board, said “After successful testing in Amsterdam, we are pleased to continue our collaboration with Vodafone by supporting its strategy to develop the quality of its networks. Connected street furniture is set to transform city life and JCDecaux is enthusiastic about contributing to these structural changes, providing lasting benefits to municipalities and citizens.”

Street furniture currently maintained by JCDecaux includes bus shelters, information panels, street signage and litter bins.

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Opinion Articles

Top tips in Mobile Device Management

David Akka writes:

The issue of choosing the right MDM solution has become more and more pressing, especially for companies implementing a Bring Your Own Device policy. The market place is becoming increasingly crowded with 50 or so vendors who now position themselves as MDMs. Some vendors offer application sharing, some multitenant management, other vendors have a heritage in security or a different strength all together. For organisations considering which option is best it is important to discern between the best known names or the most expensive solutions and select an MDM solution that is fit for purpose.

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Article rating: 5.0

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Last week at The Fonecast: 11th March 2013

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4 mobile security tips for every smartphone owner

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