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Tuesday, February 1, 2011

Most US marketers will be using mobile marketing this year

88% of client-side marketers – those who work in the marketing department of an organisation rather than for an agency - say they’ll use mobile marketing in 2011. That’s the conclusion of a new survey from the US-based Association of National Advertisers (ANA) in partnership with the Mobile Marketing Association.

In addition, 75% planned to spend an average 59% more on their mobile marketing than they did last year.

However, most respondents admit limited results from their mobile initiatives. Only 25% rated their efforts as ‘extremely’ or ‘very’ successful, with 53% describing them as ‘somewhat’ successful.

Bob Liodice, President and CEO of the ANA, said “Mobile is clearly a fast-growing platform for marketers, but it has yet to attain its full potential. With the anticipated increase in adoption this year, we expect to see fresh, innovative approaches, increased brand-building success, and better accountability for this exciting channel.”

The mobile platforms with the highest adoption levels were websites, apps, messaging, display ads and search.

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Opinion Articles

Last week at The Fonecast: 4th March 2013

What happened at Mobile World Congress?

Mark Bridge writes:

We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.

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Cell phone use increasing pedestrian danger

Faiza Elmasry of voanews.com writes:

Teenagers are often warned against texting on their cell phones while they are behind the wheel of a car, since distracted driving can lead to serious automobile accidents.

Many teens, however, are not aware that distracted walking can be just as dangerous.

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Mobile phone shopping tips from Mark Bridge on Britain's Secret Shoppers

Mark Bridge writes:

I like a challenge. I like learning. Ask me to do a spot of research and I’ll happily pore over books, trawl the internet and have lengthy conversations into the night.

So I was more than happy to help when Optomen Television, the company behind “Britain’s Secret Shoppers” on Channel 4, asked me for a few tips that would help viewers get a good deal on a mobile phone.

Author: The Fonecast
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Article rating: 5.0
What's wrong with Android?

What's wrong with Android?

and why 2.3 is still the most popular version

James Rosewell writes:

8 months ago I moved my main smartphone from Android to Windows Phone. I had entered a simpler world. There were less applications, no tethering option, voice dictation sucked and I couldn’t get a multi-SIM device. But overall I survived.

Then I started travelling more. I moved back to Android a few weeks ago... and what a disappointment.

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Last week at The Fonecast: 18th February 2013

There's only one MWC...

Mark Bridge writes:

As the final days before this year’s Mobile World Congress approach, we discover there are two types of scheduled news announcements from the wireless telecoms industry.

There are the announcements delayed until MWC begins because the company wants to be part of the buzz at Barcelona. And there are the announcements made in the fortnight beforehand because they don’t want their story to get lost.

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