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Monday, April 11, 2011

Half of all tablet device sales will be Apple iPads for the next three years

A new report from Gartner says the Apple iOS will dominate table device sales until 2015 - and will account for more than half of annual tablet sales for the next three years.

69% of tablets sold this year are expected to have the Apple iOS, dropping to 47% in 2015. Meanwhile the Google Android OS is forecast to almost double its share of the media tablet market from 20% in 2011 to 39% in 2015.

Carolina Milanesi, research vice president at Gartner, said “Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem. Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”

Worldwide sales of media tablets to end-users by OS (thousands of units)

OS

2010

2011

2012

2015

Apple iOS

  14,766

  47,964

   68,670

  138,497

Market share (%)

83.9

68.7

63.5

47.1

Android

2,502

13,898

26,382

113,457

Market Share (%)

14.2

19.9

24.4

38.6

MeeGo

107

788

1,271

3,057

Market share (%)

0.6

1.1

1.2

1.0

webOS

0

2,796

4,245

8,886

Market share (%)

0.0

4.0

3.9

3.0

PlayBook QNX

0

3,901

7,134

29,496

Market share (%)

0.0

5.6

6.6

10.0

Other Operating Systems

234

432

510

700

Market share (%)

1.3

0.6

0.5

0.2

Total Market

17,610

   69,780

   108,211

   294,093

Source: Gartner (April 2011)

Gartner has defined a ‘media tablet’ as a device whose primary focus is the consumption of media. It’s based on a touch-screen display with a diagonal dimension that is over 5 inches and is designed for handheld use (i.e. screen size up to around 15 inches). The media tablet runs a ‘lightweight’ OS such as Android/ iOS or a subset of a fully-featured OS such as Windows.

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Opinion Articles

Last week at The Fonecast: 4th March 2013

What happened at Mobile World Congress?

Mark Bridge writes:

We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.

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Cell phone use increasing pedestrian danger

Faiza Elmasry of voanews.com writes:

Teenagers are often warned against texting on their cell phones while they are behind the wheel of a car, since distracted driving can lead to serious automobile accidents.

Many teens, however, are not aware that distracted walking can be just as dangerous.

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Mobile phone shopping tips from Mark Bridge on Britain's Secret Shoppers

Mark Bridge writes:

I like a challenge. I like learning. Ask me to do a spot of research and I’ll happily pore over books, trawl the internet and have lengthy conversations into the night.

So I was more than happy to help when Optomen Television, the company behind “Britain’s Secret Shoppers” on Channel 4, asked me for a few tips that would help viewers get a good deal on a mobile phone.

Author: The Fonecast
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Article rating: 5.0
What's wrong with Android?

What's wrong with Android?

and why 2.3 is still the most popular version

James Rosewell writes:

8 months ago I moved my main smartphone from Android to Windows Phone. I had entered a simpler world. There were less applications, no tethering option, voice dictation sucked and I couldn’t get a multi-SIM device. But overall I survived.

Then I started travelling more. I moved back to Android a few weeks ago... and what a disappointment.

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Last week at The Fonecast: 18th February 2013

There's only one MWC...

Mark Bridge writes:

As the final days before this year’s Mobile World Congress approach, we discover there are two types of scheduled news announcements from the wireless telecoms industry.

There are the announcements delayed until MWC begins because the company wants to be part of the buzz at Barcelona. And there are the announcements made in the fortnight beforehand because they don’t want their story to get lost.

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Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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