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Monday, July 8, 2013

Bluetooth Smart technology shows popularity surge in 2013

According to the Bluetooth Special Interest Group, the number of new devices equipped for its low-power ‘Bluetooth Smart’ technology has reached record levels. The number of product listings for Bluetooth Smart Ready devices and Bluetooth Smart accessories has grown by more than 186% year-on-year to the first half of 2013.

‘Bluetooth Smart’ describes a product that collects information, transmits it via Bluetooth v4.0 and can run for many months on a tiny battery. Smartphones and tablets referred to as ‘Smart Ready’ can connect to either standard Bluetooth or Bluetooth Smart low-energy accessories.

Apple, Microsoft, Blackberry and Google have all committed to supporting Bluetooth Smart devices in their mobile operating systems.

Suke Jawanda, Chief Marketing Officer of the Bluetooth SIG, said “The explosion of Bluetooth Smart devices we are currently seeing – from huge brands like Nike, Adidas and Qwikset, to innovative startups like Tethercell, Hipkey, 94Fifty, and Pebble – is really just the tip of the iceberg. Driven by OS support from all the major providers, analysts project a ten-fold shipment increase. Our focus must now turn to providing developers the tools to make it simple to create Bluetooth Smart products and companion applications.”

A recent report from IHS estimated that over 7 million Bluetooth Smart ICs had shipped for use in sports and fitness devices in the first half of 2013.

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Opinion Articles

Last week at The Fonecast: 11th February 2013

WiFi goes on the attack

Mark Bridge writes:

Mobile networks aren’t what they used to be. As last week’s interview with Vince Russell of The Cloud demonstrated, more and more customers are relying on WiFi to augment their mobile data service.

Truphone is now planning to do exactly the same with voice calls and text messages by linking its mobile network with WiFi for even wider coverage.

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Last week at The Fonecast: 4th February 2013

Goodbye RIM, hello BlackBerry

Mark Bridge writes:

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HTC smartphones are too good

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

During December 2012 in the United States the HTC Evo 4G contributed 20% of web traffic from HTC devices. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is almost three years old.

The HTC One series of devices were released during 2012 and contributed less than 10% of HTC’s web traffic in the same month.

Are HTC devices released pre-2012 too good at browsing the web?

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Future smart devices will extend our senses

Faiza Elmasry of voanews.com writes:

Imagine shopping for clothes online and being able to run your hand across the screen on your computer or smartphone to feel the fabrics. That kind of simulation technology could be available within the next five years.

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Mark Bridge writes:

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That’s where The Mobile Academy steps in. It’s a London-based mobile masterclass designed to give you a helping hand with innovation, whether you’re an entrepreneur, a business owner, a developer or a designer.

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