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Friday, February 21, 2014

Mobile phones and eBook readers are more 'personal' than tablets and PCs

Figures from the GlobalWebIndex market research study into digital consumers have provided a fascinating snapshot of mobile device usage.

Globally, Android was the most-used mobile operating system, climbing from 27% market share in 2011 to 65% by the end of 2013. Meanwhile, Apple’s iOS is only used by 20% of the global smartphone audience (despite having over 40% share in some countries).

When it comes to tablets, Android has 53% share and Apple iOS has 40%.

The most popular handset was Samsung with 36% global penetration, followed by Nokia (22%) and Apple’s iPhone with 19%.

Respondents were asked whether or not they shared their internet-enabled device with anyone else.

77% of mobile phone users said they didn’t share with anyone - and 57% of eBook reader owners also didn’t share. However, this figure fell to 53% of PC/laptop users (i.e. 47% shared with at least one person) and 46% of tablet users (i.e. 54% shared). Argentina was the top country for tablet sharing, where 73% of tablet owners allowed at least one other person to use their device.

Jason Mander, head of trends at GlobalWebIndex, said “It’s clear that device sharing is a major phenomenon, something which has big implications for how we understand the total number of people using the internet. This is especially common for tablets but it’s also happening with mobiles, devices which are usually considered to be the most ‘personal’.”

GlobalWebIndex interviews 170,000 people across 32 markets every year.

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Opinion Articles

Last week at The Fonecast: 11th February 2013

WiFi goes on the attack

Mark Bridge writes:

Mobile networks aren’t what they used to be. As last week’s interview with Vince Russell of The Cloud demonstrated, more and more customers are relying on WiFi to augment their mobile data service.

Truphone is now planning to do exactly the same with voice calls and text messages by linking its mobile network with WiFi for even wider coverage.

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Last week at The Fonecast: 4th February 2013

Goodbye RIM, hello BlackBerry

Mark Bridge writes:

Apple launches a new product and BlackBerry pushes it out of the headlines. Who’d have thought it, eh?

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HTC smartphones are too good

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

During December 2012 in the United States the HTC Evo 4G contributed 20% of web traffic from HTC devices. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is almost three years old.

The HTC One series of devices were released during 2012 and contributed less than 10% of HTC’s web traffic in the same month.

Are HTC devices released pre-2012 too good at browsing the web?

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Future smart devices will extend our senses

Faiza Elmasry of voanews.com writes:

Imagine shopping for clothes online and being able to run your hand across the screen on your computer or smartphone to feel the fabrics. That kind of simulation technology could be available within the next five years.

Author: The Fonecast
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Discover the secrets of mobile innovation at The Mobile Academy in London

Mark Bridge writes:

Developing a successful mobile product or service isn’t just a question of having a great idea. There are all sorts of challenges, from the technical aspects of application development to the wider issues of branding and funding.

That’s where The Mobile Academy steps in. It’s a London-based mobile masterclass designed to give you a helping hand with innovation, whether you’re an entrepreneur, a business owner, a developer or a designer.

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