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Monday, March 5, 2012

GSMA reveals 'joyn' as new brand for rich communication services

The GSMA made a series of announcements about Rich Communication Services at last week’s Mobile World Congress, including the creation of a new consumer-facing brand called joyn. Rich Communication Services - also referred to as Rich Communication Suite, Rich Communications and RCS - refers to a combination of voice and messaging services. For example, a customer could share photos or documents while making a voice call.

Anne Bouverot, Director General of the GSMA, said “There is clear consumer demand for enriched messaging and voice services, and Rich Communications provides mobile network operators with solutions to address these consumer needs, as well as paving the way for future, innovative IP-based voice and messaging services. These services will be delivered to consumers in a seamless way and with the level of innovation, quality of service and attention to privacy that they have come to expect from their mobile operator. joyn will act as a mark of assurance to customers that they will have simple and direct access to enriched voice and messaging services wherever they are and whatever network they are using. Our key message is: it’s just there, it just works.”

The joyn brand has been created to show users that a device is RCS enabled, which means it will automatically offer ways to share conversations or information with contacts via chat, video, calls or files.

A number of device makers, network operators and infrastructure vendors have already indicated their support for RCS standards. Devices, networks and services will have to complete interoperability testing and pass a certification process in order to use the joyn  brand. Commercial launches are expected in Spain from summer 2012.

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Opinion Articles

RIM boss ignores the questions when asked about BlackBerry difficulties and competitors

What went wrong? What did you learn from the iPhone?

Mark Bridge writes:

Live TV and radio interviews. They can be worrying things, even when you’re not expecting to be challenged too much. I know this from experience. So when your company is launching a much-delayed operating system, you’d expect a few difficult questions… and you’d be ready with a response.

The official response of RIM is apparently to ignore the questions.

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Mobile phones transform lives in Africa

Jennifer Lazuta of voanews.com writes:

Rene Mendy, a street vendor in Dakar, has never had enough money to open a bank account. But now, thanks to an emerging mobile phone banking service, he has access to many financial services.

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Last week at The Fonecast: 28th January 2013

Figuring out the figures

Mark Bridge writes:

I didn’t study economics at college, which is probably one of the reasons I have a very simple perspective on quarterly results. As far as I’m concerned, they fall into one of three categories: much as expected, better than expected or worse than expected. Anyway, it’s the time of year when some of the biggest names in the mobile telecoms industry publish their financial results – so here we go.

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Bringing personalised radio to your smartphone

We interview Shankar Meembat about the UTuneMe radio app

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

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Why Huawei should get out of the mobile handset market

Why Huawei should get out of the mobile handset market

or why Huawei need to spend their £1.6 billion profit on marketing

James Rosewell writes:

Huawei is a company one can’t miss at Mobile World Congress. They bring their own building!  Plus last year a wonderful “Pegasus” flying horse sculpture made using Ascend handsets was proudly displayed next to the main fountain to hail the launch of the Ascend series of handsets.

Huawei has been busy following MWC12. They now run major parts of Everything Everywhere, Three and O2’s network in the UK. On a less positive note they’re not welcome in the US.

But how has the devices side of the business performed?

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