Latest Podcast



Featured Articles

Wednesday, June 26, 2013

Complaints upheld against Samsung 'trade up' offer for Galaxy Note II

The UK Advertising Standards Authority has upheld complaints against a TV advertisement and website offer for the Samsung Galaxy Note II smartphone. Both promotions encouraged customers to “Trade up now to a Galaxy Note II” with the possible reward of a free Samsung Tab 2 tablet or discounts off Samsung products.

Each advertisement noted that the offer applied to ‘selected smartphones’ but two complainants claimed the ads were misleading because only a very limited number of phones were eligible for the free trade-up offer.

Samsung said over 30 smartphones were eligible for the overall offer, including Apple, BlackBerry, HTC, Nokia, Samsung and Sony Ericsson devices. Customers needed to enter their phone’s details online to see if it was eligible and what its value was. Not all devices could be used to claim a free Tab 2; at the time of the complaints, just three iPhone 4 models, three iPhone 4S models and the Samsung Galaxy SII could be traded in for free Galaxy Tab 2.

However, the ASA noted that the TV ad didn’t clarify that the free Tab 2 and discount deal had separate conditions. In addition, the voiceover on the TV ad didn’t specify that the trade-in applied only to ‘smartphones’. It considered that just allowing three types of smartphone to be traded in for the free Galaxy Tab 2 was significant and should have been stated in the ad.

Similarly, the terms & conditions for the online advertising didn’t specify that the free Tab 2 could only be claimed when trading in a choice of three smartphones. It concluded this ad was also misleading.

[ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 18014

Tags: advertising uk samsung legal

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

RIM boss ignores the questions when asked about BlackBerry difficulties and competitors

What went wrong? What did you learn from the iPhone?

Mark Bridge writes:

Live TV and radio interviews. They can be worrying things, even when you’re not expecting to be challenged too much. I know this from experience. So when your company is launching a much-delayed operating system, you’d expect a few difficult questions… and you’d be ready with a response.

The official response of RIM is apparently to ignore the questions.

Author: The Fonecast
1 Comments
Article rating: 4.0

Mobile phones transform lives in Africa

Jennifer Lazuta of voanews.com writes:

Rene Mendy, a street vendor in Dakar, has never had enough money to open a bank account. But now, thanks to an emerging mobile phone banking service, he has access to many financial services.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 28th January 2013

Figuring out the figures

Mark Bridge writes:

I didn’t study economics at college, which is probably one of the reasons I have a very simple perspective on quarterly results. As far as I’m concerned, they fall into one of three categories: much as expected, better than expected or worse than expected. Anyway, it’s the time of year when some of the biggest names in the mobile telecoms industry publish their financial results – so here we go.

Author: The Fonecast
0 Comments
Article rating: No rating

Bringing personalised radio to your smartphone

We interview Shankar Meembat about the UTuneMe radio app

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

Author: The Fonecast
0 Comments
Article rating: No rating
Why Huawei should get out of the mobile handset market

Why Huawei should get out of the mobile handset market

or why Huawei need to spend their £1.6 billion profit on marketing

James Rosewell writes:

Huawei is a company one can’t miss at Mobile World Congress. They bring their own building!  Plus last year a wonderful “Pegasus” flying horse sculpture made using Ascend handsets was proudly displayed next to the main fountain to hail the launch of the Ascend series of handsets.

Huawei has been busy following MWC12. They now run major parts of Everything Everywhere, Three and O2’s network in the UK. On a less positive note they’re not welcome in the US.

But how has the devices side of the business performed?

0 Comments
Article rating: No rating
RSS
First2324252628303132Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement