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Thursday, July 4, 2013

EE launches double-speed 4G, 'pay as you go' 4G and contactless payment service

EE has switched on its double-speed 4G service in 12 cities across the UK, increasing its current average mobile data speeds to 24-30Mbps. The higher speeds will initially be available at no extra cost to existing 4GEE customers as part of a promotional offer.

Double 4G speeds are available from today in Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham and Sheffield. The theoretical maximum speed is 150Mbps.

Olaf Swantee, CEO of EE, said “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content. Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”

Shared tariffs are being introduced from 17th July, enabling customers to connect up to five separate devices on one 4GEE plan at discounted rates and with a single bill.

There’ll also be ‘pay as you go’ 4G tariffs for customers who don’t want a monthly contract. Prices start from £15 for a SIM-only deal with 2GB of mobile data that lasts for 30 days. A ‘top up’ of data costs from £3 for 500MB.

In addition, EE is launching its own mobile contactless payment service. It’s called Cash on Tap and has been created in partnership with MasterCard. The NFC service will be accepted at over 230,000 outlets across the UK and can currently be used with the Samsung Galaxy S4, Sony Xperia SP and Samsung Galaxy S3 LTE. Customers will be able to download the EE Tap Wallet app from Google Play.

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Opinion Articles

RIM boss ignores the questions when asked about BlackBerry difficulties and competitors

What went wrong? What did you learn from the iPhone?

Mark Bridge writes:

Live TV and radio interviews. They can be worrying things, even when you’re not expecting to be challenged too much. I know this from experience. So when your company is launching a much-delayed operating system, you’d expect a few difficult questions… and you’d be ready with a response.

The official response of RIM is apparently to ignore the questions.

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Mobile phones transform lives in Africa

Jennifer Lazuta of voanews.com writes:

Rene Mendy, a street vendor in Dakar, has never had enough money to open a bank account. But now, thanks to an emerging mobile phone banking service, he has access to many financial services.

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Last week at The Fonecast: 28th January 2013

Figuring out the figures

Mark Bridge writes:

I didn’t study economics at college, which is probably one of the reasons I have a very simple perspective on quarterly results. As far as I’m concerned, they fall into one of three categories: much as expected, better than expected or worse than expected. Anyway, it’s the time of year when some of the biggest names in the mobile telecoms industry publish their financial results – so here we go.

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Bringing personalised radio to your smartphone

We interview Shankar Meembat about the UTuneMe radio app

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

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Why Huawei should get out of the mobile handset market

Why Huawei should get out of the mobile handset market

or why Huawei need to spend their £1.6 billion profit on marketing

James Rosewell writes:

Huawei is a company one can’t miss at Mobile World Congress. They bring their own building!  Plus last year a wonderful “Pegasus” flying horse sculpture made using Ascend handsets was proudly displayed next to the main fountain to hail the launch of the Ascend series of handsets.

Huawei has been busy following MWC12. They now run major parts of Everything Everywhere, Three and O2’s network in the UK. On a less positive note they’re not welcome in the US.

But how has the devices side of the business performed?

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