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Thursday, December 15, 2011

Mobile Marketing Association revises guidelines for mobile ads

The Mobile Marketing Association has released a revised version of its mobile advertising guidelines. It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.

These new guidelines were created with help from both the ‘sales’ and ‘buyer’ sides of the ad business.

Greg Stuart, CEO of MMA Global, said “The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace. By standardizing around a limited and widely accepted set of ad sizes, mobile advertising becomes exponentially easier to add to the marketing mix for marketers everywhere.”

[Proposed Universal Mobile Ad Package (pdf)]

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Opinion Articles

Last week at The Fonecast: 21st January 2013

Slip slidin' away

Mark Bridge writes:

There’s plenty of snow disrupting the UK – but, thanks to the mobile telecoms industry, thousands upon thousands of people are able to work from home. We’re all feeling pretty pleased with ourselves right now, aren’t we?

Pedestrians may have been skating down pavements but a different kind of trouble on the high street dominated much of last week as music, DVD and occasional mobile phone retailer HMV went into administration.

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That application on your smartphone could kill you

New study looks at the accuracy of apps that provide feedback on medical conditions

Mark Bridge writes:

Smartphones and health are linked in many positive ways, from remote patient monitoring via a mobile network to applications that enhance medical education.

However, patients are being warned not to assume their smartphones are as smart as they might appear.

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"I am late middle-aged, not an idiot!"

Iain Graham writes:

“I am late middle-aged (ok I’m 62), not an idiot!”

This is a phrase I seem to be using more and more frequently, either out loud to bright young things or silently to myself in utter frustration of modern ‘must have’ gadgets.

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Last week at The Fonecast: 14th January 2012

Harder, better, faster, stronger...

Mark Bridge writes:

Oh, how the mobile industry loves a superlative. Much like the work ethic celebrated by Daft Punk (or Kanye West, if you prefer), it’s always looking for a new angle.

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TheFonecast.com newsletter: 7th January 2013

Time to catch up with everything mobile

Mark Bridge writes:

Happy New Year!  It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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