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Thursday, September 13, 2012

Mobile messaging will almost double in the next five years

New report says Instant Messaging will be the biggest driver

Juniper Research has forecast that the amount of mobile messaging traffic worldwide will reach 28.2 trillion messages per year by 2017, nearly double the 14.7 trillion messages expected to be sent this year. It says most of this growth will come from instant messaging (IM), which will account for over a quarter of all mobile messages in five years’ time.

However, operators will continue to make more money from traditional operator services such as SMS and MMS than from instant messaging.

The predictions come in a new report that’s looked at all ‘mobile messaging’ services: SMS text messages, MMS, IM, Email, Rich Communications Services (RCS) and Social Media messages.

Daniel Ashdown. co-author of the report, said “SMS is 30 years old; but it is still going strong because a text message will reach almost anyone.”

SMS traffic will remain the largest type of messaging traffic, according to the report, as mobile subscribers continue to embrace its reach and reliability.

[Whitepaper; report]

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Tags: research mms sms messaging

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Opinion Articles

Last week at The Fonecast: 21st January 2013

Slip slidin' away

Mark Bridge writes:

There’s plenty of snow disrupting the UK – but, thanks to the mobile telecoms industry, thousands upon thousands of people are able to work from home. We’re all feeling pretty pleased with ourselves right now, aren’t we?

Pedestrians may have been skating down pavements but a different kind of trouble on the high street dominated much of last week as music, DVD and occasional mobile phone retailer HMV went into administration.

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That application on your smartphone could kill you

New study looks at the accuracy of apps that provide feedback on medical conditions

Mark Bridge writes:

Smartphones and health are linked in many positive ways, from remote patient monitoring via a mobile network to applications that enhance medical education.

However, patients are being warned not to assume their smartphones are as smart as they might appear.

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"I am late middle-aged, not an idiot!"

Iain Graham writes:

“I am late middle-aged (ok I’m 62), not an idiot!”

This is a phrase I seem to be using more and more frequently, either out loud to bright young things or silently to myself in utter frustration of modern ‘must have’ gadgets.

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Last week at The Fonecast: 14th January 2012

Harder, better, faster, stronger...

Mark Bridge writes:

Oh, how the mobile industry loves a superlative. Much like the work ethic celebrated by Daft Punk (or Kanye West, if you prefer), it’s always looking for a new angle.

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TheFonecast.com newsletter: 7th January 2013

Time to catch up with everything mobile

Mark Bridge writes:

Happy New Year!  It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.

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