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Monday, January 7, 2013

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Once again, The Fonecast will be covering all the big news and the innovation from MWC in February. We’ll be doing as much recording and reporting as we possibly can, starting with Sunday night’s pre-show product launches.

We’ll then be editing our interviews and turning them into a series of podcasts that explore the major themes affecting the mobile industry in 2013.

This year we’re offering a new way to get companies and brands in front of the people that matter by providing the proven power of radio without the cost.

Sponsor one of our feature-length programmes (or suggest your own specialist subject) and your business will be named several times during that podcast. Each broadcast will include conversations with a handful of key players from a particular industry segment. If you don’t want to participate as an interviewee, we can incorporate a radio-style advertisement instead.

And, of course, audio sponsorship doesn’t just disappear when the show is over. In contrast to a conventional ad, it’ll remain as part of each sponsored podcast.

Alternatively, if you’d prefer to advertise during the event, we can put banner ads on our site at TheFonecast.com during Mobile World Congress and will credit you as sponsor for our product-focussed MWC podcast that week. The podcast will include either a radio-style commercial or a short discussion about your company.

Unlike video, our audio podcasts are very affordable… and there’s no need for the CEO to iron their shirt, either!

It’s an excellent opportunity for smaller brands to guarantee they’ll be associated with the buzz at Mobile World Congress - and for bigger brands to target professionals within the mobile industry.

To learn more, please send an email to info@thefonecast.com or contact one of the team directly.

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Opinion Articles

Why all the fuss about cross-network roaming for UK mobile coverage?

Why all the fuss about cross-network roaming for UK mobile coverage?

Mark Bridge writes:

A suggestion that UK mobile phone networks might be forced to improve black-spot coverage by allowing interconnection with their rivals is back in the news. It made the headlines in June and has returned again this week, which is why I could be heard offering my opinion on BBC local radio yesterday morning.

Author: The Fonecast
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Article rating: No rating
Philips Voice Tracer DVT6000 review

Philips Voice Tracer DVT6000 review

Is a dedicated voice recorder better than a smartphone app?

Mark Bridge writes:

If I'm interviewing someone for a podcast, I'll generally use my Zoom H4N recorder and a separate microphone or two. But I don't need the same level of high-quality kit if I'm interviewing someone for a written interview. Why carry an expensive recording device when your mobile phone can do the same job?

Author: The Fonecast
2 Comments
Article rating: 3.8
Barclaycard bPay: wearable payment technology

Barclaycard bPay: wearable payment technology

Mark Bridge pays with a flick of the wrist

Mark Bridge writes:

Contactless payments. They're catching on, aren't they?

But mobile contactless payments haven't proved so popular.

Author: The Fonecast
0 Comments
Article rating: No rating
iPhone 6 journal

iPhone 6 journal

Spending a few days with the newest Apple handset

Mark Bridge writes:

I open the iPhone 6 box and discover a phone that feels substantial. Well engineered. Practical. Despite being just 6.9mm deep, it doesn't seem unreasonably delicate.

Author: The Fonecast
0 Comments
Article rating: 2.0
The HTC One pink/purple camera saga: part 2

The HTC One pink/purple camera saga: part 2

Mark Bridge feels marooned by a high-street mobile phone retailer

Mark Bridge writes:

Following my online rant about the customer service I'd received when I suffered a problem with my HTC One, I wrote to Carphone Warehouse.

Author: The Fonecast
3 Comments
Article rating: 3.6
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
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