Latest Podcast



Featured Articles

Wednesday, February 20, 2013

Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

However, customers had to commit to a two-year minimum term contract with monthly payments. In addition, customers with lower credit ratings would either need to pay a deposit or generate a minimum spend of £50 before they could receive their phone. A Nokia C2-01 was the only mobile phone offered free to all customers.

The ASA noted that a number of significant conditions weren’t mentioned in the advertising and also discovered that the phones used to illustrate the offer weren’t all available ‘free’. In addition, it considered that paying a deposit to obtain a ‘free’ handset was not what most customers would expect.

Both the email and the online claims were ruled to have breached the Committees of Advertising Practice rules and must not be used again.

[ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
5.0

Categories: Retailing, NewsNumber of views: 8836

Tags: advertising uk legal shebang asa

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Why all the fuss about cross-network roaming for UK mobile coverage?

Why all the fuss about cross-network roaming for UK mobile coverage?

Mark Bridge writes:

A suggestion that UK mobile phone networks might be forced to improve black-spot coverage by allowing interconnection with their rivals is back in the news. It made the headlines in June and has returned again this week, which is why I could be heard offering my opinion on BBC local radio yesterday morning.

Author: The Fonecast
0 Comments
Article rating: No rating
Philips Voice Tracer DVT6000 review

Philips Voice Tracer DVT6000 review

Is a dedicated voice recorder better than a smartphone app?

Mark Bridge writes:

If I'm interviewing someone for a podcast, I'll generally use my Zoom H4N recorder and a separate microphone or two. But I don't need the same level of high-quality kit if I'm interviewing someone for a written interview. Why carry an expensive recording device when your mobile phone can do the same job?

Author: The Fonecast
2 Comments
Article rating: 3.8
Barclaycard bPay: wearable payment technology

Barclaycard bPay: wearable payment technology

Mark Bridge pays with a flick of the wrist

Mark Bridge writes:

Contactless payments. They're catching on, aren't they?

But mobile contactless payments haven't proved so popular.

Author: The Fonecast
0 Comments
Article rating: No rating
iPhone 6 journal

iPhone 6 journal

Spending a few days with the newest Apple handset

Mark Bridge writes:

I open the iPhone 6 box and discover a phone that feels substantial. Well engineered. Practical. Despite being just 6.9mm deep, it doesn't seem unreasonably delicate.

Author: The Fonecast
0 Comments
Article rating: 2.0
The HTC One pink/purple camera saga: part 2

The HTC One pink/purple camera saga: part 2

Mark Bridge feels marooned by a high-street mobile phone retailer

Mark Bridge writes:

Following my online rant about the customer service I'd received when I suffered a problem with my HTC One, I wrote to Carphone Warehouse.

Author: The Fonecast
3 Comments
Article rating: 3.6
RSS
135678910Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
1345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2022»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive

Terms Of Use | Privacy Statement