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Wednesday, October 8, 2014

EE moves into TV with its new mobile-focussed home television service

UK telecoms operator EE has launched a new home TV service that lets customers use smartphones and tablets as remote controls for their home television.

Customers will be able to watch more than 70 live Freeview HD channels and online services including Daily Motion, YouTube, BBC iPlayer, Demand 5 and Wuaki.tv.

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EE TV, which will be available later this autumn, is based on a ‘smart box’ that plugs into a TV set via an HDMI socket. It’s equipped with a 1TB hard drive for recording, along with 4 Freeview tuners and WiFi connectivity. This means a household can watch four different TV programmes simultaneously using a combination of conventional TV, smartphones and tablets in the same house.

Other features include a ‘replay’ option that automatically records the last 24 hours of TV from a customer’s favourite TV channels. In addition, the EE TV app enables a tablet or smartphone to be used as a combination of touch-screen remote control and TV guide.

The EE TV service will be free for EE mobile customers who also subscribe to an EE Broadband plan costing at least £9.95 per month plus £15.75 line rental.

Olaf Swantee, EE’s CEO, said “Today we’re announcing the most advanced TV service the UK has ever seen. How, where and when people watch TV and movies is changing, and mobile technology is driving that change. As the UK’s biggest and fastest network, with more than 25 million customers, we have unrivalled insight into people’s changing viewing habits. It’s helped us create a service that has mobile at its heart, and makes the TV experience more personal than ever before. With EE TV, not only can you watch different streams of live and recorded content, on multiple screens simultaneously, but your mobile becomes the remote. This gives each viewer the chance to watch, queue and view what they want, when they want. It’s a completely new way to enjoy your favourite programmes, films and internet content.”

Although EE TV is currently just a home-based service that streams via WiFi, the network says it’ll offer viewing via 4G in the future.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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