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Monday, March 24, 2014

Last week at The Fonecast: 24th March 2014

The new iPhone no-one was expecting

Mark Bridge writes:

New Apple products! New Android smart watches!

You’d be forgiven for not having noticed either of those news stories last week. Apple did indeed announce a new iPhone – but it was simply a new iPhone 5c with just 8MB of memory. And there was a change to the company’s tablet range, with the entry-level iPad 2 replaced by the now unretired iPad 4.

Meanwhile Google revealed its 'Android Wear' project for smart watches and other wearable devices. Quite a few handset manufacturers have said they’ll use the new OS, with LG and Motorola planning to launch Android-powered smart watches this summer. UK availability hasn’t been mentioned... but neither have any technical specifications, really. Features will include telling the time and... er... stuff.

Vodafone announced plans to acquire Spanish broadband and pay-TV provider Ono, moving its expansion plans onto Telefonica’s home turf. It also reminded us it’s now 30 years since the name Vodafone was created – apparently then-CEO Sir Gerry Whent originally favoured ‘Vodaphone’ – in a press release that spoke of “travelling by car between London and Edinburgh” and being “able to make or receive national and international telephone calls with ease throughout the entire journey”.

Meanwhile, virtual network Ovivo Mobile has closed down. Although its basic tariff was advertising-funded, customers could also buy extra allowances of calls, messages and data, which means some people have ended up out of pocket. The news came as Cognatel, the mobile virtual network aggregator behind Ovivo Mobile and several other MVNOs, was reported to be restructuring with a new focus on larger-scale partnerships.

SMS messaging in the UK was given a boost as the ‘big four’ mobile network operators and the Information Commissioner’s Office (ICO) confirmed they were all using the GSMA’s Spam Reporting Service to deal with unwanted SMS text messages. By sharing information it’s hoped that spammers can be shut down quickly and penalised as well.

Finally, in the week that HTC is set to launch its new One Up smartphone, Samsung has started letting consumers get hands-on with the forthcoming Galaxy S5. Although the new Samsung handset doesn’t go on sale until Friday 11th April, over a thousand shops around the world – Samsung Experience Stores and some other retailers as well – will have the Galaxy S5 smartphone, Gear 2 smart watch and Gear Fit fitness tracker available for demos. All firmly chained to the display stand, I’m sure.

On Monday mornings we summarise the past week’s mobile industry headlines in an email newsletter that’s very much like this article. To receive it, simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page. Alternatively, stay in touch by listening to our free podcasts via our website, by subscribing on iTunes, by using our RSS feed or by downloading the Stitcher.com mobile app.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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