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Thursday, January 30, 2014

Over 11 million mobile devices are infected with malware

A new report from Alcatel-Lucent suggests that more than 11.6 million mobile devices are infected with malware. It’s based on figures from Alcatel-Lucent’s Kindsight subsidiary, which is able to measure the impact of network traffic.

Mobile malware infections were said to be up by 20% in 2013, with higher data consumption by 4G LTE devices making these the most likely to be infected. The mobile infection rate was 0.55% of all devices in Q4 2013, which would mean that over 11.6 million mobile devices worldwide are infected with malware. Over 20 times more mobile malware samples were identified in 2013 compared with the previous year.

Infections via residential fixed networks remained relatively flat for 2013 at 10%.

Around 60% of all mobile network infections were on Android devices, with 40% originating from Windows laptops connected via a mobile phone, a mobile USB stick or a mobile WiFi hub. Less than 1% of infections were on Apple iPhones and BlackBerry handsets. Attacks on Android devices were often via modified apps or by ‘phishing’ scams.

Kevin McNamee, director of Alcatel-Lucent’s Kindsight Security Labs, said “Criminals traditionally go after low hanging fruit. Not only is Android the largest smartphone market, unlike iPhone and Blackberry, it allows apps to be loaded from third party sites. This provides cybercriminals with an un-policed mechanism to distribute their malware which can easily evade detection by device-based anti-virus. Thus, in 2013 we saw an increased trend towards operators offering network based anti-virus security to subscribers as a service.”

[Kindsight Security Labs Malware Report – Q4 2013 (pdf)]

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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