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Monday, August 9, 2010

Carnival of the Mobilists #234

Mark Bridge writes:

Welcome to TheFonecast.com for this week’s Carnival of the Mobilists, an itinerant online publication that contains the best mobile-focussed writing from the previous seven days.

The summer holidays may have reduced the quantity of online commentary for Carnival #234... but the quality remains unaffected.

Let’s start with my ‘Post of the Week’, written by Steven Hoober from Little Springs Design. He looks at the design of battery indicators on portable devices and explains why many are over-engineered. Such a tiny thing – yet so many ways to get it wrong!

Talking of batteries, Antoine RJ Wright has been asking what needs to happen before we all ditch our computers for mobile phones. Perhaps unsurprisingly, better battery life is at the top of the list.

Mobile technology’s been in the mainstream press too, with the security of BlackBerry devices being scrutinised by individuals and governments. C Enrique Ortiz has been taking a look at the implications of a BlackBerry ban in certain countries.

Ajit Jaokar has written an article about using wireless sensors in conjunction with Twitter and WordPress. The technology can be used to automatically post online updates in the event of a forest fire. Very clever.

And Judy Breck at Smart Mobs suggests we take app store growth predictions with a pinch of salt.

Time to take a break from all that reading. Peggy at MSearchGroove has produced a podcast that investigates how small businesses can benefit from mobile marketing – and why mobile marketing is a particularly good fit for small businesses. Given that the smallest businesses often have particularly good relationships with their customers, a permission-based mobile campaign can make a lot of sense.

I’ll conclude my list of entries with a recent post of ours about smart meters. It’s what would probably be called “Smart Meters 101” in the USA… but as we’re not there, we’ve called it “Everything you need to know about smart metering in the UK”. There's the choice of a podcast or a transcript depending on your preference.

You may have spotted a gap in the hosting schedule for Carnival of the Mobilists next week, which means there’s an opportunity for you (yes, you!) to step into the breach. Whether you’re a potential first-time host or a regular at CotM, have a word with Peggy Anne Salz and book yourself a place in history.

Well, that’s all from me. Thanks for calling into The Fonecast to read this week’s Carnival of the Mobilists. We at TheFonecast.com produce a free podcast for the UK mobile phone industry every week; you can find it on iTunes, you can pick it up from our RSS feed and you can listen or download from TheFonecast.com.

You can also follow us on your mobile phone; visit http://thefonecast.com and you’ll discover our sparkling new mobile website. Alternatively, text the word FONE to 07781482797 from your mobile phone and we'll send you a link by SMS. (Standard operator text and data charges apply).

Carnival of the Mobilists

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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