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Wednesday, December 22, 2010

WAC, Opera and Android

James Rosewell writes:

Just in time to make it into 2010, the Wholesale Application Community (WAC) has gained some important but relatively unreported publicity courtesy of Opera. It’s a slightly early Christmas present for Peters Suh, WAC CEO and a man keen to ensure the industry is presented with a story showing WAC meeting its targets.

Yesterday Opera announced that its new widget runtime for Google Android will support the WAC 1.0 Specification. This runtime enables developers seeking to launch apps with the WAC on day 1 to start development and testing on the Opera platform. It also provides some assurance that a significant and major vendor is going to support WAC technically on the fastest-growing mobile Operating System (OS). The announcement should go some way to eliminating doubts concerning the technical credibility of the project. After all, Opera has a reputation for supporting a wide range of mobile devices and this announcement means all the Android ones will support WAC applications. Expect more Opera platforms to follow in 2011.

However WAC 1.0 and Opera’s new runtime are both Alpha status, so I’m anticipating some fairly major technical changes before version 2.0 is agreed and the whole thing moves to Beta late Q1 or Q2 2011. So don’t rush out and start creating WAC applications unless you’re prepared to make some changes in a few months.

Considering Opera is widely used by many network operators who are members of the WAC to reduce demand on their networks via proxy server technology, it makes sense for Opera to be among the first companies to announce support. The question now is “when will other browser vendors follow?”  Expect to see many more announcing support in the run up to MWC11. After all, building on HTML5 makes it relatively easy and cheap to support and there’s little to lose at this stage.

So the technical credibility of the WAC seems rosy. However, commercial credibility remains in doubt and will be a matter for 2011. I’ll have much more to say next year!

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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