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Tuesday, February 8, 2011

European roaming laws don't affect mobile usage, says research

New EU roaming regulation isn’t having much effect on the mobile usage habits of British consumers when they’re abroad, according to new research conducted on behalf of mobile roaming company MACH.

Over half (56%) of mobile users said they were aware of the rules regarding roaming, yet three-quarters of these (77%) said the rules made no difference to how they used their mobile phone when travelling abroad.

More than a third (38%) of respondents said they didn’t use their mobile phone at all while abroad, with 54% of these blaming the cost of usage as the reason.

Paul Merry, senior analyst at Informa Telecoms & Media, said “There is a clear demand to use mobile data services while abroad but the perception that doing so will lead to unacceptably high bills often prevents users from doing so. In their home market, users are accustomed to paying flat–rate fees to use mobile data services, but when they roam it is often usage based, which impedes visibility on cost.”

Later this year MACH plans to introduce a ‘Data Roaming Engine’ service that’ll enable mobile networks to create customised roaming tariffs for customers based on their preferred destinations and usage patterns. For example, a consumer could choose to just have Facebook access when they visited a specific country - or a business could restrict its staff to email-only access when abroad.

We’re planning to catch up with MACH at Mobile World Congress next week. To download our MWC podcasts automatically, simply connect to our RSS feed or find them on iTunes. You can also follow @thefonecast on Twitter or through Facebook.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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