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Tuesday, March 15, 2011

Live sports scores added to the *Spark Android app

*SparkThe *Spark home screen application for Android devices has been updated with a new sports module. Users in the USA can now see sports scores from major American football, baseball, basketball and hockey fixtures, while European users will have cricket and football results available in a couple of weeks.

*Spark creates a new home screen for Android devices with easier access to social networking along with news, entertainment and weather updates. It’s also the only official mobile partner of Groupon in the UK, offering targeted local discounts.

Mark Anderson, CEO of HipLogic - the company behind the app - said “*Spark is the fastest way for people to find scores from US and international sporting events as they are happening.  *Spark’s ability to deliver sports scores in real-time to your phonetop means that fans everywhere will be able to follow every point, goal and score across multiple sports leagues without having to open a web browser or app.”

As well as delivering live results, the *Spark Sports Module will feature sports news provided by CBS. The service integrates with social networks, enabling users to share and comment on games via Facebook, Twitter or SMS.

We spoke to Mark Anderson in December when *Spark was launched in the UK. Click here to listen to the podcast on our website… and catch all of our future podcasts by subscribing to the RSS feed or downloading them via iTunes.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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