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Monday, October 3, 2011

Last week at The Fonecast: 3rd October 2011

Mark Bridge writes:

It’s time for my summary of last week’s mobile industry news… and what a week it’s been. Not just for me – I made my first-ever visit to Over The Air on Friday – but for the world of mobile devices.

The big news came from Amazon, which introduced four new Kindle eBook readers. The really flashy one is the Kindle Fire, an Android-based WiFi tablet with a browser that relies heavily on information in the cloud. At the moment there’s no mention of the Kindle Fire reaching the UK, although that seems unlikely to remain the case throughout 2012.

Samsung revealed the GALAXY Tab 7.0 Plus, successor to its original 7-inch tablet, while Orange, NTT DOCOMO and Sharp announced a fascinating Android smartphone that promises an instant conversion of 2D content into 3D. This one is launching in France; no, still not the UK but at least it’s closer than the United States. Sadly, Nokia didn’t have good news last week – it looks as though around 3,500 more jobs are being cut.

There’s also been a lot happening with operating systems. Tizen promises to be the new MeeGo, according to The Linux Foundation. Let’s hope it has a longer, happier life. Samsung became the latest company to sign an Android-related patent licensing deal with Microsoft. And Windows Phone 7.5 ‘Mango’ began its worldwide roll-out.

Mobile money was another headline maker. Visa Europe prepared the ground for person-to-person payments and spending alerts. ABI Research optimistically predicted that NFC payments would become mass-market within five years. Payment processing provider WorldPay announced a partnership with The MoBank Group. Isis, the US-based mobile commerce venture announced last November, added HTC, LG, Motorola Mobility, RIM, Samsung and Sony Ericsson to its list of supporters. There was even news about mobile payment regulation, with PhonepayPlus promising to look at the problems of app-based mobile payments.

But – as far as the mainstream media is concerned – all this will pale into insignificance in less than 48 hours, when Apple announces something. Probably an iPhone 5, maybe an iPhone 4S, almost definitely without the presence of Steve Jobs. And it seems that something like two out of five mobile phone users plan to buy it. Which leaves me with a simple question. Is it you… or will it be me?

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

Author: The Fonecast
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