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Thursday, December 8, 2011

Burnside Telecom explains the benefits of mobile telecare

Mark Bridge writes:

This week’s podcast feature from TheFonecast.com takes a look at mobile telecare: using mobile telecommunications to help elderly people and those with special needs.

UK-based Burnside Telecom has recently announced a couple of telecare products that take advantage of the company’s expertise in producing ‘fixed cellular’ devices, so I’ve been talking to managing director Colin Aitken about these new products.

Burnside Easy Answer IIThe Easy Answer II looks like a conventional desktop fixed-line phone, although it’ll work anywhere there’s GSM mobile coverage. It can even be programmed to answer certain calls automatically and switch to hands-free operation, which means the recipient doesn’t need to move or lift the handset. In addition, an optional ‘emergency call’ button can be connected, enabling the phone to make an alarm call or send a text message in an emergency.

“In the research that we did, the feedback was it would be very useful to have a trigger alarm connected to this device, which allows people to send an alert to a call centre via the GSM networks should they need any help or assistance”, Colin explained.

Burnside Telecom also plans a virtual network deal with a SIM card that’ll connect to any of the UK’s mobile networks, offering better coverage than a standard network connection.

“The card will be installed in the phone [and] will automatically connect to whichever network has the best coverage in the location. We take away all of the hassle - as much as we can - of determining which network is best for a particular location.”

The second new product is MoniCare, an online monitoring application that’s able to check, control and update Burnside GSM terminal equipment. It means individual users and residential care homes can enjoy an automated monitoring and support solution for their telecare equipment. In simple terms, a text message can be sent to a Burnside device to check it’s working - and devices can send alerts when there are certain alarm conditions.

“We’ve developed a web-based application that allows an operator to monitor the state of our devices. For example, if there was a power failure in a property, our device would be able to send an alarm over the GSM network to a monitoring centre which would then be able to respond to the alarm”, Colin said. “This is just the first of a series of applications that we expect to be able to launch to Lift operators or SOS roadside assistance telephones… it’s intended to be a service that can be delivered over a website that allows people to deploy them very cost-effectively. At the end of the day, we’re trying to use the technology to deliver better services at more affordable costs.”

MoniCare and the Easy Answer II are both due to be released in 2012.

You can listen to the full interview with Colin Aitken on our website, via iTunes or by downloading the MP3 file. To download all our podcasts automatically, simply find us on iTunes or subscribe to our RSS feed.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

Author: The Fonecast
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Podcast from Mobile World Congress 2015

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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