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Wednesday, September 19, 2012

Tablet sales forecast to be even higher than previously expected

Research company IDC has increased its forecast for the worldwide media tablet market following record sales figures and high expectations for the rest of this year. The company has increased its predicted 2012 total from 107.4 million units to 117.1 million units shipped.

Next year’s forecast has also been revised upward from 142.8 million units to 165.9 million units, while worldwide tablet shipments in 2016 are expected to reach 261.4 million units.

Tom Mainelli, research director for Mobile Connected Devices at IDC, said “Despite ongoing economic concerns in most regions of the world, consumers continue to buy tablets in record numbers and we expect particularly strong demand in the fourth quarter. Apple leads the market with its iPad, and we expect its dominance to continue in the second half of the year. Still, we believe there is room in the market for others to find success, and new Android- and Windows-based products shipping in the coming months will give consumers plenty of buying options during the holiday season.”

Apple’s iOS-powered iPad will continue to dominate tablet sales: its share is expected to grow from 57.2% last year to 60% in 2012 before slipping back to 58% by 2016. Meanwhile Android will slip from 38.9% in 2011 to 35.3% this year and then to 30.5% by 2016. Windows-based tablets are expected to take 4% of the market in 2012, rising to 11% by 2016.

However, although IDC has increased its forecast for tablets in 2012, it’s also lowered its forecast for eBook readers. Shipments this year are now expected to reach 23.6 million units.

[Chart; Report]

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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