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Wednesday, September 26, 2012

Donated multi-network SIM cards to power new RNLI pagers

UK virtual mobile network operator Podsystem, which specialises in multi-network data SIM cards for machine-to-machine connections, is donating a number of its MultiNet Europe SIM cards to the Royal National Lifeboat Institution. The move is part of Podsystem’s ‘SIMs for Charities’ initiative, which aims to encourage partnerships between tech companies and charities.

Podsystem is also providing mobile data services at cost price.

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The RNLI will use the SIMs for the trial of a new type of pager that alerts the volunteer lifeboat crews when there is an emergency at sea. Although the pagers are designed to work via a VHF radio signal when in range of a local transmitter, the multi-network SIMs will provide an alternative connection when the pagers are out of radio range. In addition, the GPRS connection offered by each SIM will enable the crew member to send a confirmation message back to the lifeboat station.

Charles Towers-Clark, CEO of Podsystem, said “For many charities, mobile communication is vital for the efficient running of the organisation and the safety and well-being of staff out in the field. As well as donating the SIM cards for the mobile devices used by charities, as a company with 12 years of experience in the M2M sector, we realised that we can also use our buying power with the networks to achieve hugely discounted data rates and offer these at cost, enabling charities to greatly reduce their monthly costs in telecom services that would have otherwise been covered by donations. We are extremely pleased to make this donation to the RNLI and we invite other charities in all sectors to contact us if they would like to find out more.”

Podsystem’s MultiNet Europe SIMs are capable of connecting to every network in every European country, including the UK, offering much better coverage in remote areas than a single-network SIM.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Podcast from Mobile World Congress 2015

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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