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Monday, November 19, 2012

New UK MVNO The People's Operator promises 25% of profits to charity

A new UK virtual mobile network is promising to give 25% of its profits to charity. The People’s Operator (TPO) has set up a separate organisation - the TPO Foundation - that receives 25% of its profits and passes them on to good causes. In addition, customers can ask the TPO Foundation to give 10% of their individual monthly spend directly to a different charitable organisation of their choice.

TPO is already working with charities and community projects including the NSPCC, the Trussell Trust, ChildLine, Islington Giving, Regenerate and Claxton House.

Customers on The People’s Operator network receive free calls and texts to other TPO users. Other UK calls are 12.5p per minute and text messages are 7.5p each, while data is 12.5p/MB. Top-ups cost £10; ‘bundle’ allowances and ‘pay monthly’ tariffs are planned for the future.

Andrew Rosenfeld, chair and co-founder of TPO, said “The People’s Operator represents a fundamental shift in the way commercial utilities support communities and causes. The more profit that is generated, the more we can pass on to deserving parts of society.”

TPO is a limited liability partnership funded by AIRNET, a UK registered company owned by entrepreneur Andrew Rosenfeld. The company’s CEO is Alex Franks, who was formerly UK MD for Blyk. Sir Christopher Kelly is Chair of trustees for the TPO Foundation.

The People’s Operator operates via mobile virtual network aggregator Transatel, which works with EE (Everything Everywhere) in the UK.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

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Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

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Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

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