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Thursday, November 29, 2012

Spain gets GSMA's joyn across all major networks

Spain’s three main mobile network operators - Movistar, Orange and Vodafone - have each launched Rich Communication Services (RCS) through the GSMA’s consumer-facing joyn brand. It means that Spain has become the first country to offer this type of cross-network rich communications solution to mobile phone users.

The three networks are currently offering joyn services via an Android app, with an iOS version due shortly. In addition, joyn-embedded handsets are expected to go on sale in Spain early next year.

joyn, which was launched at Mobile World Congress this year, lets customers send images or video during voice calls regardless of the user’s network or mobile device. It works on mobile and WiFi networks and will be capable of supporting voice over IP and video calls in near future.

Michael O’Hara, Chief Marketing Officer at the GSMA, said “The GSMA is delighted that joyn services are now available across Spain, giving customers a greater choice of communication possibilities without compromising the quality and security they have come to expect from their mobile operator. This initial implementation of a new technology clearly required a major effort and strong leadership in the alignment of the ecosystem of manufacturers, developers and integrators, and operators. Consumers across the world will benefit from the leading efforts of these three operators in Spain.”

Vodafone has already launched joyn on its network in Germany and MetroPCS has launched joyn in the USA.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

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Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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