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Sunday, December 2, 2012

Shazam uses its music tagging technology to predict the hits of 2013

Shazam, the ‘media engagement’ company best known for its mobile music tagging technology, has published details of the most-tagged songs of 2012 and revealed its predictions of music artists it expects to hit the big time in 2013.

By comparing information about ‘breaking’ artists with trends indicated by Shazam’s data, the company expects French Montana, Bei Maejor, Aluna George, Joey Bada$$, Becky G, Angel Haze, Rhye, Tito Lopez, Baauer and Haim to become increasingly popular in 2013.

Its predictions for 2012 had included Lana Del Ray, A$AP Rocky, Frank Ocean and Michael Kiwanuka.

This year’s most-tagged songs - those heard by Shazam users who wanted to know more about the music - were Gotye’s “Somebody I Used to Know”, “We Are Young” by Fun and “Titanium” by David Guetta. The most-tagged artist was Rihanna, who has been tagged more than 15 million times during the past 12 months.

Will Mills, Shazam’s Director of Music and Content, said “Information - particularly data about the music that people are tagging because they like it find it interesting - is now more important than ever before. The tagging data that Shazam provides labels helps them to understand their target audience so that they can more effectively decide where to put their marketing efforts. Up to 85% of the songs that get to number one Shazam’s Tag Charts go on to break nationally, making it one of the most accurate predictive measures for success and a key driver for Shazam of more than $300 million in digital music sales through our partners.”

[Shazamers blog]

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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