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Monday, December 17, 2012

Last week at The Fonecast: 17th December 2012

Look to the future now...

Mark Bridge writes:

It’s the week before Christmas, which can only mean one thing for the mobile industry: plenty of research news. Yes, when there isn’t anything new to talk about, a survey or forecast is the perfect way to fill the silence.

Mind you, things haven’t been entirely quiet when it comes to mobile products and services.

Google brought out an iOS version of its mapping app, causing much rejoicing from Apple customers who felt they’d been left in the wilderness. In some cases, quite literally in the wilderness if they’d followed Apple Maps. EE announced the next places in line for 4G UK coverage, while CabWiFi prepared to turn London taxis into mobile hotspots and Twitter introduced photo filters to its iOS and Android apps. Watch out, Instagram.

STMicroelectronics said it planned to leave the ST-Ericsson partnership, which gives joint partner Ericsson a bit of a headache – and Ericsson faced disappointment in another business area when Huawei took over its role managing the network of Three UK.

Time for those studies now. Browser company Opera has been looking at mobile website preferences across Europe… and has discovered very few opportunities for humour based on national stereotypes. The UK doesn’t even have a weather-specific site in the top ten. However, we do like a spot of online shopping according to Ofcom – and we’ve bought a lot of smartphones, too.

Meanwhile, nearly two-thirds of mobile video in the USA is watched at home and, on a wider scale, mobile banking has taken hold around the globe. That’s according to Bain & Co and is also reflected in last Friday’s podcast interview with Gemalto.

ABI Research and Juniper Research both published a downloadable list of predictions about mobile technology in 2013 – we’ll be broadcasting ours in a special podcast on Wednesday – and, looking five years into the future, we’re told to expect one in seven mobile subscribers using VoIP, half of all smartphones costing less than £100 and over 4 million alarms connected to mobile networks in Europe.

Finally a couple of big-name appointments. UK entrepreneur Brent Hoberman, best known to many as the lastminute.com co-founder who wasn’t Martha Lane Fox, has joined the Shazam board of directors as an independent board member. And futurist/inventor/writer Ray Kurzweil has joined Google as its Director of Engineering. Which prompts the question: how many years will it be before Ray’s work means you can backup your brain to a Gmail account?  And what happens when you exceed your 10MB limit?

Receive our weekly newsletter about the biggest mobile industry news headlines every Monday morning. Simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page. We’re taking a break for Christmas, so the next newsletter will be sent on 7th January.

All of us at The Fonecast wish our readers and supporters a very happy Christmas and a successful new year.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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