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Sunday, March 17, 2013

The wristwatch phone isn't a new idea… but is it the right time for the Apple iWatch?

Mark Bridge writes:

Apple is rumoured to be planning a wearable mobile device: the iWatch. Whether it’s an iPhone accessory or a stand-alone mobile phone… or a figment of overactive imaginations… remains to be seen, although press reports suggest it could be launched by the end of 2013.

However, the idea of a wearable communications device certainly isn’t new. Fictional detective Dick Tracy was wearing an equally fictional two-way wrist radio in 1946, yet it took another 50 years before the wrist phone entered mass production. Samsung’s SPH-WP10 hit the shops stateside a decade and a half ago, following the appearance of calculator watches in the 1970s and the programmable digital watches of the 80s. It was soon joined by the Fossil Wrist PDA, which ran the Palm OS, but neither the Wrist PDA nor the WP10 was a truly ‘smart’ watchphone.

Next came the Bluetooth-enabled watches of Sony Ericsson and others. These provided Caller ID and text message notification, enabling users to keep their phones in their pockets until they needed to make a call.

Then in 2009, LG revealed its GD910 3G-enabled watch phone with the ability to make video calls - while Hyundai chose a very similar model name for its MB-910, which had an internet browser.

Sony Ericsson’s LiveView in 2010 worked with Android-powered smartphones to bring a variety of smartphone features to your wrist. It’s since transformed into the Sony SmartWatch and has been joined by rivals including Pebble - described as an e-paper watch for iPhone and Android - and the i’m Watch, which as well as offering on-screen notifications can also be used to make and receive calls via Bluetooth.

Today, searching eBay for ‘watch phone’ offers hundreds of results with many devices priced at under £50. Yet the watchphone has failed to become anything like as popular as the smartphone or even the non-smart ‘feature phone’.

The big question is whether the Apple iWatch will become a must-have accessory for anyone who uses an iPhone - or whether it’ll be a superfluous fashion bangle for smartphone users. After all, now that everyone’s smartphone is also a timepiece, that’s arguably what the wristwatch has become!

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Author: The Fonecast
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1 comments on article "The wristwatch phone isn't a new idea… but is it the right time for the Apple iWatch?"

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James Rosewell

3/24/2013 9:12 AM

I predicate that Apple will not release an iWatch before Samsung or another. Why? Because they have too much to loss and not enough to gain. They didn't invent the MP3 player, original Apple stores sold Diamond Rios. They didn't invent the phone, or the PC, they made them awesomely better. And that's what will happen with the iWatch. They'll improve on others 2nd generation products. If they go first and there's even something slightly wrong about it, whether it's functional, or simply having enough stock, the criticism will undermine the share price even more than current speculation. For those reason they won't go first. Samsung (or LG, Pantech, HTC, another) will as they've a business model and brand that supports more experimental products. I'm sure inside Apple there are many such products being tried and evaluated to ensure they can move quickly when the time is right. It's all good PR distraction at the moment.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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