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Thursday, April 4, 2013

Facebook launches ‘Home’ to turn an Android smartphone into a Facebook phone

Facebook has launched a new mobile application called ‘Home’, although the social network insists it’s “more than just an app”.

Installing Home on a compatible Android smartphone customises the device with Facebook features. There’s a new home screen with Facebook content and the ability to chat via Facebook Messenger when using other apps.

Home will be available as a free download from the Google Play application store from 12th April. At the moment it just works on some HTC and Samsung devices, although it’s expected to be made available on more devices in the next few months. The app will be pre-installed on some new phones, starting with the ‘HTC First’ which will be sold via AT&T in the USA.

The full announcement from Facebook is below.


Introducing Home

Today we're introducing Home - a new way to turn your Android phone into a great, living, social phone.

We all want to share and connect. That's how we discover new information and build meaningful relationships. But today, phones are built around tasks and apps. To see what's happening with your friends, you pull out your phone and navigate through a series of separate apps.

We asked ourselves ­if sharing and connecting are what matter most, what would your phone be like if it put your friends first?

Our answer is Home. Home isn't a phone or operating system, and it's also more than just an app. Home is a completely new experience that lets you see the world through people, not apps.

Cover feed

From the moment you wake up your phone you become immersed in cover feed. Cover feed replaces the lock screen and home screen. It's a window into what's happening with your friends - friends finishing a bike race, your family sharing a meal or an article about your favorite sports team. These are the beautiful, immersive experiences that you get through Home.

You might have missed these updates before, but now they're a central part of the Home experience. Since Home is both your lock screen and home screen, the content comes right to you. You can flip through to see more stories, and double tap to like what you see.

Cover feed is for those in-between moments ­like waiting in line at the grocery store or between classes ­when you want to see what's going on in your world.

Chat heads

With chat heads you can keep chatting with friends even when you're using other apps. When friends send you messages, a chat head appears with your friend's face, so you see exactly who you're chatting with. Messages reach you no matter what you're doing - whether you're checking email, browsing the web, or listening to music.

You can move chat heads around and respond to messages. And since SMS is integrated into Facebook Messenger for Android, chat heads include Facebook messages as well as texts.

Notifications

Cover feed is great for seeing everything going on in the world. But when something happens that's more important and directed at you, like a friend posting on your timeline, you'll receive notifications with their profile pictures.
To open notifications, just tap them. And if you don't want to deal with them right now, you can just swipe to hide them and keep flipping through cover feed until you want them back.

Apps

It's as easy to get to your apps in Home as it is on any other phone. Swipe up to see your favorite apps in the launcher. There's also a screen containing all of your apps, and you can drag your favorite apps to the launcher.

How To Get Home

Home will be available as a free download from the Google Play Store starting April 12. Home works on the HTC One X, HTC One X+, Samsung GALAXY S III and Samsung GALAXY Note II. Home will also work on the forthcoming HTC One and Samsung GALAXY S4, and on more devices in the coming months.

Home will also be available pre-installed on phones through the Facebook Home Program. HTC and AT&T are the first companies working together to deliver a phone with Home. It's called the HTC First and it goes on sale April 12.

We designed Home to be the next version of Facebook. But we also wanted to do something more. We wanted to reimagine the way we all use computing devices to make us more connected and bring us closer to the people we care about.

Download Home ­and put your friends front and center on your phone.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Article rating: 5.0

Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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