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Thursday, May 2, 2013

Texting becomes a health tool in Kenya

Joe DeCapua of voanews.com writes:

Mobile phone use in Africa has spread far, wide and fast. By the end of last year, it was estimated that 70 percent of the population would have a mobile phone. Now, the International Federation of the Red Cross and Red Crescent Societies says it’s using the technology to save lives.

In Kenya, the IFRC has developed the Rapid Mobile Phone-based survey, otherwise known as RAMP. It allows the medical aid group to learn a lot about the health of people in remote, rural communities in very little time.

Jason Peat, the senior health officer for malaria, says the idea for the survey came from IFRC volunteers.

“There are volunteers using those mobile phones to communicate. They’re doing it two ways. They’re using them as a regular phone, but more often than not we see them use the phones to send text messages back and forth because they’re a very inexpensive way to communicate. Red Cross volunteers and other community health workers at a very local level were already figuring out a way to manage activities, to manage programs and not just health programs, but all programs using mobile phones,” he said.

Volunteers use RAMP to collect data on such things as antenatal and newborn care, immunizations, malaria, pneumonia, diarrhea and other health issues. Peat says the mobile phone survey has sharply reduced costs. It’s 10 times cheaper compared to the old clipboard method.  And it saves a lot of time.

“It’s incredibly quick,” said Peat, “I mean we have a data bulletin in 24 hours, where it took us months to generate a data bulletin before. And we can have a written report within three days. I mean to be straight, it requires a person sitting behind a computer and putting in a full day. But in all the RAMPS we’ve done to date, we’ve had a data bulletin out in 24 hours and we’ve had the first draft of the survey report out in three days.”

The faster the information is gathered, the faster the response.

“This tool allows us very quickly to get to the root of the issue. It allows us to say immediately these are where we have problems. These are where we want to change the health indicators. And this tool gives us that data and the nice thing about it is you can monitor progress very quickly,” he said.

The World Health Organization and top epidemiologists helped the Red Cross develop RAMP. The mobile phone survey is being used to help Kenya and other African countries reach the Millennium Development Goals on health. The target date for the MDGs is 2015

Listen to Joe De Capua report on the Red Cross mobile phone survey

Originally published on voanews.com

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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